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Editorial news hooks for the months ahead

Posted by Rob Loveday on 19-Jun-2017 17:25:59

Every quarter we publish a range of news hooks which might be of use for B2B brands looking to generate earned media. Some of them are more obscure than others but all of them can be used to create the all important "Why Now" factor for your story, with a ittle creativity: 

July was named by the Roman Senate in honour of the Roman general, Julius Caesar, it was the month of his birth; August was so named after Augustus Caesar because he had knack of defeating many enemies of Rome during this month when it was known as Sextilis and September got its moniker because in the original Roman calendar it was the seventh month of the year rather than the ninth. the Romans bequeathed the Western world quite a lot including possibly the world’s first computer. The complex clock-like device included at least 30 different bronze gears and was housed in a wooden frame decorated with at least 2,000 characters. It was discovered on a sunken Roman ship. We wonder what the characters said; ‘Thank Jupiter for summer holidays?’

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Topics: b2b inbound marketing, b2b pr

FT journalist, Jessica Twentyman, shares 3 top tips for compelling B2B content marketing

Posted by Catherine Bridgman on 12-Jun-2017 11:49:16

We recently caught up with esteemed tech journalist, Jessica Twentyman, who writes for the likes of the Financial Times, Internet of Business and diginomica. With over 20 years experience in B2B tech journalism, Jessica had lots to say about how the industry and media landscape has changed and continues to evolve. Here are our top 3 takeaways for creating compelling content:

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Topics: b2b pr

Generating leads from Infosec

Posted by Richard Cook on 09-Jun-2017 16:46:19

When Jeremy Paxman was booked to appear at Infosecurity Europe 2017, I can only assume that this was before Theresa May had called the General Election to take place in the same week. If he was marveling at how busy he was, he was not the only one. When we attended the event, visitors were queuing up around the block in the rain, and the reception staff gave me a name badge of another Richard Cook, they were so overwhelmed. My namesake was a senior IT professional from a well-known brand, which meant that I was much more popular in the exhibition hall then I had a right to be. You should see the swag that I bagged!

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Topics: b2b pr, infosec

The value of thought leadership in B2B technology brands

Posted by Catherine Bridgman on 24-Apr-2017 10:00:00

The life of a B2B IT decision maker is increasingly complex. They have to make big buying decisions that have business critical implications, and they often have smaller budgets and less time in which to act.

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Topics: b2b pr

How B2B brands can measure the true cost of Inbound Marketing

Posted by Rob Loveday on 17-Apr-2017 13:54:00

The marketing environment continues to change rapidly and often feels like a moving target that’s impossible to hit. It’s genuinely difficult to overemphasise the magnitude of the change or the challenge. 

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Topics: b2b inbound marketing

Spotify turning a profit: will they or won't they?

Posted by Elvina Soogun on 11-Apr-2017 08:00:00

Spotify is a brand we're always seeing splayed across the tech pages of the national press. Still in the middle of a turbulent journey to profitability, the world, and the media, are watching and waiting to see if the hype will actually translate into dollars.

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Topics: b2b pr

How technology brands can take advantage of inbound marketing

Posted by Elvina Soogun on 10-Apr-2017 09:37:55

The highly respected Search Engine Journal estimates that inbound leads cost 60% less than outbound leads. In contrast traditional, impression-based advertising is wasteful, and importantly, no longer reflects buyer’s behaviour.

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Topics: b2b inbound marketing

What skills do technology marketers need to leverage the value of inbound marketing?

Posted by Lauren Hill on 03-Apr-2017 10:21:59

Today’s B2B technology buyers are less impressed by unsubstantiated claims and hyperbole than the used to be. With less time, more complex and consequential decisions to make and tighter budgets, they need vendors to back up claims with evidence and will look to a wide range of sources for this.

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Topics: b2b inbound marketing, b2b pr

A quandary for B2B technology marketers

Posted by Richard Cook on 29-Mar-2017 10:26:53

Technology marketers are in a difficult position. The shifting sands of the digital landscape mean that long-established tactics are no longer effective. For instance, sales have traditionally been built on strong and personal relationships, developed over time. Loyalty was a given, as long as the product or service delivered the goods.

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Topics: b2b inbound marketing

Smart Levi jackets, Internet Retailing Expo & curvy iPads...

Posted by Rob Loveday on 20-Mar-2017 17:23:54

Bet you didn’t know that April is the global Jazz Awareness Month. Does jazz need awareness?  Or did you know in 1966 that the World Tramps Congress (yes, it’s a real thing) in Argentina decreed that May 2 shall be the International Day of Idleness. Nice. And in the US June is National Iced Tea Month (probably because they can’t make normal tea). Yes, the world and its people are endlessly fascinating and this is equally applicable in the world of tech. Over the next few months rafts of interesting product releases are expected, there are some notable events and Levi is gearing up to launch a smart jacket. How long before it’s hacked?

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Topics: b2b inbound marketing, b2b pr

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