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Champion Engage is our specialist social media offering.

Whether creating a Twitter programme that streams your news directly to a journalist community, developing online communities amongst your end users or creating dynamic video content to stimulate advocacy, our digital media expertise can dovetail into or lead your PR programme.

The role that social media plays in a PR programme depends on a number of variables, including the brief, the objectives and most importantly the degree to which it can influence your desired audiences. Our strategies are designed to fit your business requirements ranging from amplifying PR results to message-driven content campaigns that inspire action within your online audiences.

Our social approach.

Our approach to any social media strategy starts by getting to grips with the audience you want to reach. What are they engaging with? We then look at your market, what are your competitors doing (or not doing)?

Armed with this insight we then turn to your brief, taking into consideration your ambitions, marketing and PR plans to devise a strategy that is efficient and effective.

Each tactic is then given specific targets, which can then be evaluated on an ongoing basis as the programme is adapted to reflect your changing requirements and the shifting social media landscape.

“Champion Engage started by conducting a comprehensive audit of the social media landscape in our market and then created and implemented a strategy that has literally engaged our audiences, leading to sales opportunities and providing the board with tangible, measurable results.” D Reiss, Head of Marketing and PR. DRG TV.