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War on Fluff
No bull. No fluff.
For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales.
Join the War on Fluff - sign up to get the latest dispatches from the frontlines.
The buyer’s journey: the impact of earned media
The Power of Earned Media on the B2B Sales Cycle Part 1: Increasing Leads
5 tips for top-level B2B tech PR in Spain
The Power of Purpose, Profit & Permission. Is this the best a brand can get?
B2B PR as a sales tool
Breakfast of Champions: The Power of Purpose
We declare war!
Adjacking: The companies piggy-backing the John Lewis’ Christmas ad success
Owning Opportunities: Media training and interview prowess
New office, with a new look coming soon!
Five Types of People at Lovebox
Does PR lead to sales for B2B companies?
Which UK B2B Tech Journalist should you be talking to?
Successful news-jacking leads to coverage
Is Your B2B brand brave enough to lean in?
Is there such a thing as bad publicity?
Voice search, B2B PR and Inbound....
Shout out for B2B PR
Is print dead? What impact could this have on B2B media landscape?
#IWD2018 – What does it take for brands to get it right?
Progress, but not enough. We need more women in technology roles!
Caution! Your ads may damage your brand
The fearless B2B marketer or time to stop and think?
UK investigative journalism is on the rise again – what does this mean for PRs?
With trust in social on a sharp decline Davos could see tech giants under more pressure than ever
CES unveils a more connected future, but is it still relevant to actual innovation?
Expert social media content creation drives B2B lead generation
3 steps to using marketing analytics to generate B2B tech leads
What’s your opinion on thought leadership?
How to combat Fake News
Successful B2B digital evolution requires expert help from outside
Winner in annual innovative tech survey driven by tech PR
How B2B brands can make sure their content marketing hits the mark
Get the digital sales process right and grow B2B lead generation
B2B lead generation is driven from the top
B2B tech brands struggle with digital sales – but this can be turned around
Driving product sales with a content marketing agency
Earned media helps B2B lead generation take off
Outbound or inbound? Getting launch strategies right
B2B research says collaboration is vital for success
B2B brands need to overcome digital inertia to drive success
How can B2B brands build trust?
How to adapt to the increasing role of social in B2B tech buying
What's missing from account based marketing for B2B brands?
The importance of B2B Blogs for lead generation
How can B2B brands get off-diary media coverage?
It's National Coding Week
How to prepare a B2B spokesperson for an interview
Building relationships with B2B journalists
How to measure B2B media coverage
Editorial news hooks for the months ahead
FT journalist, Jessica Twentyman, shares 3 top tips for compelling B2B content marketing
Generating leads from Infosec
The value of thought leadership in B2B technology brands
How B2B brands can measure the true cost of Inbound Marketing
Spotify turning a profit: will they or won't they?
How technology brands can take advantage of inbound marketing
What skills do technology marketers need to leverage the value of inbound marketing?
A quandary for B2B technology marketers
Smart Levi jackets, Internet Retailing Expo & curvy iPads...
How will the Snoopers’ Charter affect your B2B tech business?
'R' is for Relationships
Does your Big Data CEO know what he can tweet?
What can B2B Marketing learn from Super Bowl Ads?
12 small years, two big changes - February Diary
Creativity is the currency of 2017
Are B2B marketers missing a trick in 2017?
Brexit blues? Not a chance in London’s tech sector
Celebrating the iconic iPhone at 10…
Welcome to 2017...
Who’s snooping on who? - January Diary
Trump wants to talk big data with you
B2B PR, Over the pond and beyond
Christmas is judgement day for virtual reality - December Diary
The role of big data in democracy today
The Economist – Not for finance sake!
Social Politics - @HillaryClinton VS @realDonaldTrump
Great Champs Cake Off
Predicting the US election - November Diary
Telling your story
Smartphones for Syrians
Tech girls… have got swag - October Diary
Managing your internal PR team
Hyper-convergence – what the hell is it?
The shifting sands of the B2B tech press landscape
C-level executives opt for earned media & inbound marketing approach over paid advertising
Know your analysts
4 data security story angles for B2B PR managers to keep an eye on
What is earned, owned & paid media?
Are numbers killing words?
How to nail a customer media interview
The pressure to deliver more B2B Leads...
Truth is the latest technological disruption
How can B2B marketers manage brand reputation when disrupting an industry?
4 tips for setting up a B2B tech blog
What should B2B marketers do post Brexit?
5 tips for news hi-jacking that doesn’t involve floating things down the Thames
Is your content marketing strategy still pulling in leads?
Using social media and content marketing to accelerate B2B lead generation
Blogs I love as a B2B marketer
3 things cutting my own hair taught me about B2B marketing
How to nail a winning B2B award submission
Before you hit ‘post’: 5 tips for creating engaging content on social
The power of video in B2B customer case studies
3 things B2B tech PR professionals and marketers can learn from Beyonce
Queen and Cameron say the wrong thing. What should B2B PRs do when spokespeople put their foot in it?
PR tips for start-ups
My first week as a Champion intern
What is it about ‘innovation’ and B2B Marketers?
Acknowledging our inbound marketing achievements with a big gold medal
Why a back to basics approach works best for B2B brands on social media
"A high-res image, please?" - why a picture can be worth more than a thousand words in tech PR
Apparently, “marketers are flexing muscles and growing businesses”
Gems B2B specialists can steal from B2C marketers
Getting the basics right...
The value of broadcast for B2B tech brands
How to create a compelling B2B customer case study
10 reasons to sack B2B Marketers telling you to be disruptive
What B2B marketers need to know about the Brexit debate
Why are B2B marketers still dragging their feet when it comes to digital?
The value of inbound over outbound marketing
Good news for US B2B Brands looking to invest in the UK
5 communications tips for handling a business crisis
Big Bang Data at Somerset House
How to secure a CEO appearance on CNBC International
The value of PR beyond media coverage
Supporting women in tech
Champion has breakfast with City A.M.
The B2B tech agenda: data protection and privacy
Have you got what it takes to be a Champion?
B2B tech news of the future
Top 6 B2B tech news stories in 2016
Top B2B tech stories of 2015: the year in review in B2B PR
Is the press release dead?
Is your spokesperson scared of Trump?
Feeling festive at the annual TechJPR Christmas drinks
When a B2B tech interview goes well
Is feeding your CEO to the media pack ever the right PR strategy?
#PRCATech debating the future of tech journalism: a blow-by-blow
Black Friday from a B2B PR agency's perspective
I hope you're well....and other B2B PR hazards
B2B tech stories that caught my eye this week
4 topics we would be on if we were doing your B2B PR this week...
Should your B2B PR agency be generating B2B leads?
Dublin Web Summit: B2B PR meets global B2B tech brands
Upcoming UK B2B Tech Awards: November 2015
UK B2B Tech Industry Awards Tracker
The value of podcasting for B2B marketing departments
Your B2B PR Agency should talk to you about DeNiro
Tips for generating more qualified B2B leads for your sales team
6 B2B crisis management takeaways from Jeremy Corbyn’s refusal to sing
Why language is key in the B2B inbound marketing mix
10 signs that B2B inbound marketing is right for you
5 online tools to boost your B2B inbound marketing
5 stats to help sell your CEO on inbound marketing and PR
4 UK PR risks that US execs and CMOs should avoid
The 5-step Credibility Checklist for B2B inbound marketing
Is your B2B inbound marketing strategy integrating PR effectively?
5 PR tips for B2B marketers working with brand spokespeople
Tips for B2B tech brands marketing a revolutionary USP
Getting your CEO to value marketing: the CMO's challenge
Is your B2B marketing department fit for purpose?
5 factors worth knowing when conducting B2B tech PR in the US
B2B PR: Piggybacking Budget 2015, Grexit and Windows 10 news agenda
4 factors about UK tech that B2B marketers should know
5 things B2B marketers should know about business in Spain
Germany: 5 facts B2B marketers and PRs need to know
Top 10 UK Tech Journalists for every B2B PR
Analyst relations, inbound marketing and B2B PR
6 tips for B2B Marketers starting up PR in Spain
What does H2 2015 offer B2B marketers?
Top 10 UK tech analysts that every B2B PR needs to know
Five tips for B2B Marketers initiating PR in France
PR tips for global B2B tech brands operating in Germany
How do B2B marketers achieve success? 5 expert insights
Tips to help UK B2B tech brands engage US media
3 time-saving tips for B2B inbound marketing and PR
Generating and measuring earned media - B2B PR insights
Breakfast with Champions: The Economist talks B2B PR
3 steps for using inbound marketing to drive B2B lead generation
8 factors making B2B public relations in London the best in the world
Owned vs. earned media: the B2B brand journalism debate
Good news for b2b marketers: Google loves PR!
5 Great Tools for B2B Public Relations and B2B Inbound Marketing
Breakfast with The Economist's Adrian Wooldridge for b2b brands
How to Build a Global B2B Inbound Marketing and PR Operation
Part 2: b2b inbound marketing and PR stats to share with your boss
5 b2b inbound marketing and PR statistics to share with your boss
Five ways podcasting can bolster your b2b inbound marketing strategy
What can B2B marketers learn from Alastair Campbell?
Language – The unsung hero of the b2b inbound marketing mix
The Apple Watch and its impact on Inbound b2b marketing and PR
Can PR improve your B2B inbound marketing strategy?
10 signs you should invest in inbound marketing for B2B brands
Champion loves inbound marketing for B2B brands (and you should too)
4 Hazards US Execs Should Avoid When Doing B2B PR in London
Inbound marketing for b2b brands: Credibility Checklist
‘Advertorial’ and the national press: the changing media dynamic
The business of romance: making the most of Valentine's Day
How Digital Body Language Predicted a Pregnancy
Succumbing to Vice
Lord Tim Bell: What can we learn from a man like this?
A Breakfast Fit For Champions
Check out our Breakfast of Champions video!
Breakfast with Biz
7 habits of highly effective spokespeople
Champion meets The Guardian's Jemima Kiss
Client testimonial: PEER 1 Hosting
Client Testimonial: Buffalo Technology