The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.
When a spokesperson is set to take part in an interview the focus is on ensuring that the correct message is put out there. It’s clearly important and the reason for press interviews. But there are other factors to consider that can make this much easier and also create a sense of receptivity to you on the part of the journalist.
Topics: b2b pr