Adam George

Recent Posts

Successful news-jacking leads to coverage

Posted by Adam George on 15-May-2018 09:00:00

The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.


Read More

Topics: tech pr, b2b brands, Newsjacking, B2B tech, b2b consultancy, b2b pr

How to prepare a B2B spokesperson for an interview

Posted by Adam George on 24-Jul-2017 16:18:56

When a spokesperson is set to take part in an interview the focus is on ensuring that the correct message is put out there. It’s clearly important and the reason for press interviews. But there are other factors to consider that can make this much easier and also create a sense of receptivity to you on the part of the journalist. 

Read More

Topics: b2b pr