Phiil

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Is there such a thing as bad publicity?

Posted by Phiil on 24-Apr-2018 17:13:12

 

Another week, another person unwittingly falls foul of the internet mob.  This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.

I won’t dwell on the details, (if you’re interested you can see the story in full here), but to give you a flavour of the tone – the final entry for Tuesday reads:

 “Last thought of the day, Syria..”.

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Topics: b2b marketer, b2b pr, b2b brands, Crisis communications

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