For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    Richard

    Recent Posts

    We declare war!

    by Richard on 11-Jan-2019 15:41:28

    Champion declares war on fluffy PR

    Who are the UK’s B2B Tech Journalists and Analysts that should be on your media list?

    Does your brand stay out of trouble and avoid expressing opinions that may cause offence? Is a neutral position on...

    Sorry....

    by Richard on 16-Apr-2018 13:47:00

    Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress....

    Ivanka Trump's father gets The President into hot water. What can big data PR teams learn from this?

    I sympathise...

    Trump wants to talk big data with you

    by Richard on 19-Dec-2016 12:54:52

    Big data  has a date with Trump

    How do you prepare your CEO for a meeting with President Elect Trump? That was the...

    A report just published by B2B marketing* canvassed the opinions of 100 mid-senior-level B2B marketers.  When asked: 'to...

    With all hell breaking loose in the post Brexit referendum, the news agenda in the UK and further afield has been...

    Blogs I love as a B2B marketer

    by Richard on 21-Jun-2016 11:00:00

    The world of B2B Marketing is awash with marketing consultancies, PR agencies and marketing gurus telling us how to do...

    So after a lifetime in the public eye as the highest profile diplomat in the world, HRH has been caught on camera...