For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    Richard Cook

    Recent Posts

    This article was originally posted on Influene Online here:...

    B2B PR as a sales tool

    by Richard Cook on 13-Mar-2019 15:11:25

     

    How can B2B brands build trust?

    by Richard Cook on 24-Oct-2017 09:00:00

    Research by the Economist Group, in association with Flagship Consulting, discovered that more than nine in ten marketers...

    B2B buyers are increasingly making use of social networks for research ahead of final buying decisions.  Marketing Think...

    Recently a large number of our clients and contacts have been talking about developing "ABM Strategies" within their...

    47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016...

    Providing journalists with information which helps them generate off-diary stories can be a really effective way of...

    Generating leads from Infosec

    by Richard Cook on 09-Jun-2017 16:46:19

    When Jeremy Paxman was booked to appear at Infosecurity Europe 2017, I can only assume that this was before Theresa May...

    Technology marketers are in a difficult position. The shifting sands of the digital landscape mean that long-established...