B2B buyers are increasingly making use of social networks for research ahead of final buying decisions. Marketing Think says 74% of B2B decision makers use LinkedIn to help make purchasing decisions while in the US 64% of B2B marketers use Google+ to distribute content, according to InfinitDatum.
Why outsource inbound marketting? Cick below to find out.
This use of social networks during the buying process was emphasised by IDC in a white paper: Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase Experience. The paper makes some interesting points:
Social and inbound marketing
Also acknowledging this emphasis on B2B social Gartner says in a paper called New Rules for B2B Inbound Marketing: Search & Social:
“Succeeding at inbound marketing requires marketers to understand this new mode of B2B buyer behaviour, adopt a relevant linguistic style, and make smart use of social and search marketing techniques.”
Emphasis on content
What does this mean in practise? In short, it requires a sharp focus on social media:
Why outsrouce inbound? Click belwo to find out