For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    In the second part of our series looking at the impact of earned media on the B2B sales cycle, we look at how earned...

    Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales...

    The B2B technology sales cycle seems to get more complicated by the day. Financial uncertainty, data security concerns, and...

    We work in a global economy, but local insight is vital and can make a real difference in the sales process. We partner...

    This article was originally posted on Influene Online here:...

    B2B PR as a sales tool

    by Richard Cook on 13-Mar-2019 15:11:25

     

    We hosted the first Breakfast of Champions of 2019 this morning with special guest Andrew Cave, author of The Power of...

    We declare war!

    by Richard on 11-Jan-2019 15:41:28

    Champion declares war on fluffy PR

    I think it’s fair to say that in recent years, one brand’s Christmas adverts have held a monopoly on the minds' of the UK...

    We often conduct media training for our clients and this week we finished a series of workshops with one client. During...