Sorry....

Posted by Richard on 16-Apr-2018 13:47:00

Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress. Whilst I sincerely hope that none of Champion's clients ever find themselves in a situation where they have to apologise, it is inevitable that things will one day go wrong, and it is up to the spokespeople and comms teams to get the apology right. There is a lot of "Sorry" going around at the moment. Here are four examples of apology statements for comparison purposes. 

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Topics: b2b marketer, Crisis communications, pr strategy

Voice search, B2B PR and Inbound....

Posted by Champion on 29-Mar-2018 07:33:00

Voice is coming: How will the ‘next great interface’ affect business?

Amazon director Daren Gill recently called voice "the next great interface” reports BBC News. With our lives are becoming increasingly connected, the three most popular smart assistants – Alexa, Google Home and Siri - are already taking root in our domestic settings and voice-controlled services are likely to see a significant boost as a result.

 

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Topics: b2b marketer, tech pr, b2b content marketing

Shout out for B2B PR

Posted by Alan Edwards on 23-Mar-2018 12:48:00

 

Why B2B Marketers need their PR agency more than ever

What a week!

Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.

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Topics: b2b marketer, tech pr, Media relations

Is print dead? What impact could this have on  B2B media landscape?

Posted by Ashley Gerrie on 19-Mar-2018 08:30:00

Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the UK and Ireland since 2000. If an icon like the NME is dead, then what about specialist B2B print titles, and what should we as B2B marketers do about this?

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Topics: b2b marketer, tech pr, Media relations

#IWD2018 – What does it take for brands to get it right?

Posted by Ashley Gerrie on 08-Mar-2018 18:04:55

Today marked International Women’s Day intended to celebrate women’s achievements, both cultural and economic, and a call for gender parity.

With the #MeToo tsunami taking the media by storm, the latest slew of corporations weighing in reached a record high, some hitting their mark more than others.  

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Topics: International Women’s day, brands, Social media, marketing campaigns

Progress, but not enough. We need more women in technology roles!

Posted by Alan Edwards on 08-Mar-2018 08:30:00

It’s International Women’s day and by any measure 2018 has already been a tumultuous year for women. Light has continued to be shone into the dark corners of gender inequality, whether that’s pay, politics or post Weinstein. And while the exposures create debate, and the debate can create change, there is such a long way to go.

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Topics: Women in Tech, Inbound Marketing, International Women’s day

Caution! Your ads may damage your brand

Posted by Alan Edwards on 13-Feb-2018 16:47:04

Digital advertising in a world of fake news.

I read a fascinating article in ‘The Drum’ this morning. They reported on comments by the Unilever CMO Keith Weed. Keith, about to make a speech at the IAB annual leadership meeting, is calling for the digital media landscape to clean up its act. Why is this important?

Download now

Clicki on the button above for PR tips for B2B marketing

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Topics: fake news, reputation, b2b digital strategy, global brands

The fearless B2B marketer or time to stop and think?

Posted by Alan Edwards on 13-Feb-2018 09:00:00

Screen Shot 2018-02-12 at 17.03.22

I was taken aback by a recent announcement. This may have been because of my age, or because I’m a closet luddite? Who knows, but most likely it’s a fear that the world I know is starting to move faster than me! The announcement? The rise of ‘The Fearless Marketer’! It’s the theme for the 2018 Marketing Nation event, held by Marketo.

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Topics: B2B Tech PR, b2b marketer

UK investigative journalism is on the rise again – what does this mean for PRs?

Posted by Ashley Gerrie on 09-Feb-2018 14:00:00

UK investigative journalism is on the rise again – what does this mean for PRs? 

Two major news stories broken in the past month by a British national newspaper demonstrate how the comms industry must increase efforts on crisis management, and business audits for major companies should become a priority. 

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Topics: tech pr, GDPR, tech news

With trust in social on a sharp decline Davos could see tech giants under more pressure than ever

Posted by Ashley Gerrie on 23-Jan-2018 11:00:00

With trust in social on a sharp decline Davos could see tech giants under more pressure than ever

The Swiss Alps of Davos will provide the backdrop once again this week for the annual 2018 World Economic Forum annual meeting.

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Topics: Social media, B2B, Lead generation

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