Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress. Whilst I sincerely hope that none of Champion's clients ever find themselves in a situation where they have to apologise, it is inevitable that things will one day go wrong, and it is up to the spokespeople and comms teams to get the apology right. There is a lot of "Sorry" going around at the moment. Here are four examples of apology statements for comparison purposes.
Voice is coming: How will the ‘next great interface’ affect business?
Amazon director Daren Gill recently called voice "the next great interface” reports BBC News. With our lives are becoming increasingly connected, the three most popular smart assistants – Alexa, Google Home and Siri - are already taking root in our domestic settings and voice-controlled services are likely to see a significant boost as a result.
Why B2B Marketers need their PR agency more than ever
What a week!
Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.
Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the UK and Ireland since 2000. If an icon like the NME is dead, then what about specialist B2B print titles, and what should we as B2B marketers do about this?
Today marked International Women’s Day intended to celebrate women’s achievements, both cultural and economic, and a call for gender parity.
With the #MeToo tsunami taking the media by storm, the latest slew of corporations weighing in reached a record high, some hitting their mark more than others.
It’s International Women’s day and by any measure 2018 has already been a tumultuous year for women. Light has continued to be shone into the dark corners of gender inequality, whether that’s pay, politics or post Weinstein. And while the exposures create debate, and the debate can create change, there is such a long way to go.
Digital advertising in a world of fake news.
I read a fascinating article in ‘The Drum’ this morning. They reported on comments by the Unilever CMO Keith Weed. Keith, about to make a speech at the IAB annual leadership meeting, is calling for the digital media landscape to clean up its act. Why is this important?
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I was taken aback by a recent announcement. This may have been because of my age, or because I’m a closet luddite? Who knows, but most likely it’s a fear that the world I know is starting to move faster than me! The announcement? The rise of ‘The Fearless Marketer’! It’s the theme for the 2018 Marketing Nation event, held by Marketo.
Two major news stories broken in the past month by a British national newspaper demonstrate how the comms industry must increase efforts on crisis management, and business audits for major companies should become a priority.
The Swiss Alps of Davos will provide the backdrop once again this week for the annual 2018 World Economic Forum annual meeting.