For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    Is there such a thing as bad publicity?

    by Phiil on 24-Apr-2018 17:13:12

     

    Another week, another person unwittingly falls foul of the internet mob.  This time an unfortunate executive from PR...

    Sorry....

    by Richard on 16-Apr-2018 13:47:00

    Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress....

    Voice search, B2B PR and Inbound....

    by Champion on 29-Mar-2018 07:33:00

    Voice is coming: How will the ‘next great interface’ affect business?

    Amazon director Daren Gill recently called voice...

    Shout out for B2B PR

    by Alan Edwards on 23-Mar-2018 12:48:00

     

    Why B2B Marketers need their PR agency more than ever

    What a week!

    Facebook, a political data analysis company, and a...

    Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the...

    Today marked International Women’s Day intended to celebrate women’s achievements, both cultural and economic, and a call...

    It’s International Women’s day and by any measure 2018 has already been a tumultuous year for women. Light has continued...

    Digital advertising in a world of fake news.

    I read a fascinating article in ‘The Drum’ this morning. They reported on...

    I was taken aback by a recent announcement. This may have been because of my age, or because I’m a closet luddite? Who...

     

    Two major news stories broken in the past month by a British national newspaper demonstrate how the comms industry must...