For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    The Swiss Alps of Davos will provide the backdrop once again this week for the annual 2018 World Economic Forum annual...

    When B2B buyers are looking to make purchases, 75% of them use social media for their decision-making according to IDC.

     

     

     Global worldwide management consulting firm McKinsey says moribund organisational culture is one of the biggest...

    47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016...

    It's National Coding Week

    by Gabrielle Dunbar on 25-Sep-2017 02:00:00

    National Coding Week, a yearly event that serves as a timely reminder for the digital industries to help boost diversity,...

    It’s considered advertising’s night of nights. An evening where the super powers of the commercial world present the...

    Last Wednesday morning, I found myself at a Gorkana media briefing event fronted by a dynamic duo plucked from one of the...

    A report just published by B2B marketing* canvassed the opinions of 100 mid-senior-level B2B marketers.  When asked: 'to...

    The past few weeks have seen a great deal of hi-jacking the news agenda, particularly in the lead up to the EU referendum.