For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

Join the War on Fluff - sign up to get the latest dispatches from the frontlines. 

    We work in a global economy, but local insight is vital and can make a real difference in the sales process. We partner...

    This article was originally posted on Influene Online here:...

    The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate...

    Is there such a thing as bad publicity?

    by Phiil on 24-Apr-2018 17:13:12

     

    Another week, another person unwittingly falls foul of the internet mob.  This time an unfortunate executive from PR...

     

    Producing customer-focused content is a foundational stone for successful inbound marketing. The golden content...

     

     If a company doesn’t have a deep and insightful understanding of its customers, potential B2B leads, market and the...

    Unless you’ve been living under a rock for the last few months, you’ll know that Beyonce’s eagerly anticipated sixth...

    With more and more of B2B marketing budgets going towards social media activities, it’s important to ensure social...

    It’s a widely held premise that there are some clear differences between B2C and B2B marketing. Central to this is the...