Successful news-jacking leads to coverage

Posted by Adam George on 15-May-2018 09:00:00

The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.


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Topics: tech pr, b2b brands, Newsjacking, B2B tech, b2b consultancy, b2b pr

Is the press release dead?

Posted by Ashleigh Roberts on 16-Dec-2015 15:02:47

When most people think of PR, they think of the trusty press release and media coverage. However, over the last decade, PR has evolved greatly. It no longer refers solely to the press release but rather a plethora of services. 

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Topics: b2b pr, press relations, b2b consultancy, b2b marketing