Caution! Your ads may damage your brand

Posted by Alan Edwards on 13-Feb-2018 16:47:04

Digital advertising in a world of fake news.

I read a fascinating article in ‘The Drum’ this morning. They reported on comments by the Unilever CMO Keith Weed. Keith, about to make a speech at the IAB annual leadership meeting, is calling for the digital media landscape to clean up its act. Why is this important?

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Topics: fake news, reputation, b2b digital strategy, global brands