For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    Every quarter we publish a range of news hooks which might be of use for B2B brands looking to generate earned media....

    The marketing environment continues to change rapidly and often feels like a moving target that’s impossible to hit. It’s...

    The highly respected Search Engine Journal estimates that inbound leads cost 60% less than outbound leads. In contrast...

    Today’s B2B technology buyers are less impressed by unsubstantiated claims and hyperbole than the used to be. With less...

    Technology marketers are in a difficult position. The shifting sands of the digital landscape mean that long-established...

    Bet you didn’t know that April is the global Jazz Awareness Month. Does jazz need awareness?  Or did you know in 1966...

    In tales of yore the month of February marked the forward momentum of the seasonal procession hinting at the return of...

    January of 1920 was a significant month in history as it marked the formation of the League of Nations. Twenty six years...

    Is December a pensive month given that there is fewer daylight hours this month in the northern hemisphere than in any...

    The chilly embrace of November is upon us. This might explain why hot-blooded Spaniards are more likely to tweet ‘Te amo’...