Editorial news hooks for the months ahead

Posted by Rob Loveday on 19-Jun-2017 17:25:59

Every quarter we publish a range of news hooks which might be of use for B2B brands looking to generate earned media. Some of them are more obscure than others but all of them can be used to create the all important "Why Now" factor for your story, with a ittle creativity: 

July was named by the Roman Senate in honour of the Roman general, Julius Caesar, it was the month of his birth; August was so named after Augustus Caesar because he had knack of defeating many enemies of Rome during this month when it was known as Sextilis and September got its moniker because in the original Roman calendar it was the seventh month of the year rather than the ninth. the Romans bequeathed the Western world quite a lot including possibly the world’s first computer. The complex clock-like device included at least 30 different bronze gears and was housed in a wooden frame decorated with at least 2,000 characters. It was discovered on a sunken Roman ship. We wonder what the characters said; ‘Thank Jupiter for summer holidays?’

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Topics: b2b pr, b2b inbound marketing

How B2B brands can measure the true cost of Inbound Marketing

Posted by Rob Loveday on 17-Apr-2017 13:54:00

The marketing environment continues to change rapidly and often feels like a moving target that’s impossible to hit. It’s genuinely difficult to overemphasise the magnitude of the change or the challenge. 

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Topics: b2b inbound marketing

How technology brands can take advantage of inbound marketing

Posted by Elvina Soogun on 10-Apr-2017 09:37:55

The highly respected Search Engine Journal estimates that inbound leads cost 60% less than outbound leads. In contrast traditional, impression-based advertising is wasteful, and importantly, no longer reflects buyer’s behaviour.

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Topics: b2b inbound marketing

What skills do technology marketers need to leverage the value of inbound marketing?

Posted by Lauren Hill on 03-Apr-2017 10:21:59

Today’s B2B technology buyers are less impressed by unsubstantiated claims and hyperbole than the used to be. With less time, more complex and consequential decisions to make and tighter budgets, they need vendors to back up claims with evidence and will look to a wide range of sources for this.

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Topics: b2b pr, b2b inbound marketing

A quandary for B2B technology marketers

Posted by Richard Cook on 29-Mar-2017 10:26:53

Technology marketers are in a difficult position. The shifting sands of the digital landscape mean that long-established tactics are no longer effective. For instance, sales have traditionally been built on strong and personal relationships, developed over time. Loyalty was a given, as long as the product or service delivered the goods.

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Topics: b2b inbound marketing

Smart Levi jackets, Internet Retailing Expo & curvy iPads...

Posted by Rob Loveday on 20-Mar-2017 17:23:54

Bet you didn’t know that April is the global Jazz Awareness Month. Does jazz need awareness?  Or did you know in 1966 that the World Tramps Congress (yes, it’s a real thing) in Argentina decreed that May 2 shall be the International Day of Idleness. Nice. And in the US June is National Iced Tea Month (probably because they can’t make normal tea). Yes, the world and its people are endlessly fascinating and this is equally applicable in the world of tech. Over the next few months rafts of interesting product releases are expected, there are some notable events and Levi is gearing up to launch a smart jacket. How long before it’s hacked?

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Topics: b2b pr, b2b inbound marketing

12 small years, two big changes - February Diary

Posted by Rob Loveday on 01-Feb-2017 18:07:02

In tales of yore the month of February marked the forward momentum of the seasonal procession hinting at the return of spring. Intriguingly the ancient Celts lit fires made of bone (whose?) to mark the return of the sun’s light to frozen lands. In tales of the present February has born witness to some of the steepest month-on-month rises in global temperatures, usually marked with tuning into a new Netflix series, as the world nudges forward to a meltdown of sorts.  But how can we mention February without a reference to St Valentine’s Day which funnily enough is also Singles Awareness Day (note the acronym is SAD) introduced no doubt as a corollary to lovers the world over laying down their arms and calling a truce on the day of amour. 

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Topics: b2b pr, b2b inbound marketing, Inbound Marketing, PR

Who’s snooping on who? - January Diary

Posted by Rob Loveday on 28-Dec-2016 13:18:03

January of 1920 was a significant month in history as it marked the formation of the League of Nations. Twenty six years later it was named the United Nations. The mission was to make peace prevail among the nations of earth. They’re clearly still working on it. A bit closer to home, apparently more couples separate or divorce in January than in any other month. Is this the price of extreme hedonistic celebrations over the holiday period, fall outs with the other half’s family or simply a time for reassessment during the coldest day time temperatures of any winter month? 

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Topics: b2b pr, b2b inbound marketing, Inbound Marketing, PR

Christmas is judgement day for virtual reality - December Diary

Posted by Rob Loveday on 25-Nov-2016 11:03:36

Is December a pensive month given that there is fewer daylight hours this month in the northern hemisphere than in any other month?  A 17th century writer thought so and recommended eating cabbage, onion and roasted apples or pears after meat to counter the “melancholy and phlegm” brought on by this month. In medieval times phlegm meant an apathetic temperament but chewing down on cabbage and onion today might certainly induce some sort of horror. In the tech world there may also be a sense of foreboding as virtual reality vendors look anxiously to Christmas sales, cyber civil liberty warriors weep into their beer (or cabbage and onion?) and hackers probably guffaw at attempts to secure IoT devices.

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Topics: b2b pr, b2b inbound marketing, Inbound Marketing, PR

Predicting the US election - November Diary

Posted by Rob Loveday on 26-Oct-2016 12:04:36

The chilly embrace of November is upon us. This might explain why hot-blooded Spaniards are more likely to tweet ‘Te amo’ (I love you) this month than any other, according to Twitter. But in the tech world things are heating up, and yes Samsung is playing a part, as the Snooper’s Charter is poised to become law, Microsoft ships its reality-bending hologram thing to the UK and a raft of interesting tech events are set to unfurl.

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Topics: b2b pr, b2b inbound marketing, Inbound Marketing, PR

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