Southwest Airlines is a major US airline based in Texas. It’s clearly not a B2B tech brand or in the business of B2B lead generation but its use of inbound marketing is a case study in how to leverage value from earned media, digital PR and content marketing for all types of businesses.
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If a company doesn’t have a deep and insightful understanding of its customers, potential B2B leads, market and the competitive situation, a product or new service launch is likely to fail, says McKinsey.
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Last week, we launched our live UK B2B Tech Industry Awards Tracker, aimed at helping B2B marketing departments keep track of awards programs, deadlines and submission details.
Over the next month, we’ll see a number of awards announced and submission deadlines close. We’ve summarised some of the highlights below.