For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    We recently reported on McKinsey research that revealed why B2B tech brands have difficulty in successfully leveraging...

    According to McKinsey B2B tech brands have more difficulty in successfully leveraging digital channels and generating B2B...

    A report just published by B2B marketing* canvassed the opinions of 100 mid-senior-level B2B marketers.  When asked: 'to...

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    Lead generation is the marketing process of capturing and stimulating...

    Customer case studies are an effective marketing tool. By showcasing your company through the voice of your customers,...

    This morning, Simon Sharwood, APAC Editor at The Register, published an article on LinkedIn entitled: '20 companies have...

     

    Black Friday stories started today, and B2B PR agencies across the country are scouring the media to see if their stats...

     

     

    The role of B2B PR continues to change. At a recent event hosted by The Amber Group, representatives from Cisco,...

    Richard and I had the privilege of attending Hubspot’s Inbound conference in Boston last week, along with 14,000 other...

    As more CMOs and B2B marketers embrace inbound marketing and PR, it’s easy to get excited about the potential benefits of...