For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

Join the War on Fluff - sign up to get the latest dispatches from the frontlines. 

    We hosted the first Breakfast of Champions of 2019 this morning with special guest Andrew Cave, author of The Power of...

    We declare war!

    by Richard on 11-Jan-2019 15:41:28

    Champion declares war on fluffy PR

    People often question the return on investment of public relations and earned media. It is true, traditional PR can be...

    Does your brand stay out of trouble and avoid expressing opinions that may cause offence? Is a neutral position on...

    Is there such a thing as bad publicity?

    by Phiil on 24-Apr-2018 17:13:12

     

    Another week, another person unwittingly falls foul of the internet mob.  This time an unfortunate executive from PR...

    Sorry....

    by Richard on 16-Apr-2018 13:47:00

    Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress....

    Voice search, B2B PR and Inbound....

    by Champion on 29-Mar-2018 07:33:00

    Voice is coming: How will the ‘next great interface’ affect business?

    Amazon director Daren Gill recently called voice...

    Shout out for B2B PR

    by Alan Edwards on 23-Mar-2018 12:48:00

     

    Why B2B Marketers need their PR agency more than ever

    What a week!

    Facebook, a political data analysis company, and a...

    Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the...

    I was taken aback by a recent announcement. This may have been because of my age, or because I’m a closet luddite? Who...