Does PR lead to sales for B2B companies?

Posted by Tom Luke on 23-May-2018 17:07:31

People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.

Most influential technology journalists uk

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Topics: b2b marketer, tech pr, Tech industry, US, b2b pr

Is Your B2B brand brave enough to lean in?

Posted by Richard on 30-Apr-2018 07:58:00

Does your brand stay out of trouble and avoid expressing opinions that may cause offence? Is a neutral position on political, environmental, social, technological, legal or economic issues still really the best strategy for a B2B brand? Is staying above the fray a safe space?

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Topics: b2b marketer, reputation, business growth

Is there such a thing as bad publicity?

Posted by Phiil on 24-Apr-2018 17:13:12

 

Another week, another person unwittingly falls foul of the internet mob.  This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.

I won’t dwell on the details, (if you’re interested you can see the story in full here), but to give you a flavour of the tone – the final entry for Tuesday reads:

 “Last thought of the day, Syria..”.

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Topics: b2b marketer, b2b pr, b2b brands, Crisis communications

Sorry....

Posted by Richard on 16-Apr-2018 13:47:00

Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress. Whilst I sincerely hope that none of Champion's clients ever find themselves in a situation where they have to apologise, it is inevitable that things will one day go wrong, and it is up to the spokespeople and comms teams to get the apology right. There is a lot of "Sorry" going around at the moment. Here are four examples of apology statements for comparison purposes. 

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Topics: b2b marketer, Crisis communications, pr strategy

Voice search, B2B PR and Inbound....

Posted by Champion on 29-Mar-2018 07:33:00

Voice is coming: How will the ‘next great interface’ affect business?

Amazon director Daren Gill recently called voice "the next great interface” reports BBC News. With our lives are becoming increasingly connected, the three most popular smart assistants – Alexa, Google Home and Siri - are already taking root in our domestic settings and voice-controlled services are likely to see a significant boost as a result.

 

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Topics: b2b marketer, tech pr, b2b content marketing

Shout out for B2B PR

Posted by Alan Edwards on 23-Mar-2018 12:48:00

 

Why B2B Marketers need their PR agency more than ever

What a week!

Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.

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Topics: b2b marketer, tech pr, Media relations

Is print dead? What impact could this have on  B2B media landscape?

Posted by Ashley Gerrie on 19-Mar-2018 08:30:00

Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the UK and Ireland since 2000. If an icon like the NME is dead, then what about specialist B2B print titles, and what should we as B2B marketers do about this?

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Topics: b2b marketer, tech pr, Media relations

The fearless B2B marketer or time to stop and think?

Posted by Alan Edwards on 13-Feb-2018 09:00:00

Screen Shot 2018-02-12 at 17.03.22

I was taken aback by a recent announcement. This may have been because of my age, or because I’m a closet luddite? Who knows, but most likely it’s a fear that the world I know is starting to move faster than me! The announcement? The rise of ‘The Fearless Marketer’! It’s the theme for the 2018 Marketing Nation event, held by Marketo.

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Topics: B2B Tech PR, b2b marketer

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