People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.
Does your brand stay out of trouble and avoid expressing opinions that may cause offence? Is a neutral position on political, environmental, social, technological, legal or economic issues still really the best strategy for a B2B brand? Is staying above the fray a safe space?
Another week, another person unwittingly falls foul of the internet mob. This time an unfortunate executive from PR firm Weber Shandwick who managed to turn an otherwise routine promotional ‘week in the life’ blog into a PR disaster by, seemingly, channeling David Brent from ‘The Office’.
I won’t dwell on the details, (if you’re interested you can see the story in full here), but to give you a flavour of the tone – the final entry for Tuesday reads:
“Last thought of the day, Syria..”.
Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress. Whilst I sincerely hope that none of Champion's clients ever find themselves in a situation where they have to apologise, it is inevitable that things will one day go wrong, and it is up to the spokespeople and comms teams to get the apology right. There is a lot of "Sorry" going around at the moment. Here are four examples of apology statements for comparison purposes.
Voice is coming: How will the ‘next great interface’ affect business?
Amazon director Daren Gill recently called voice "the next great interface” reports BBC News. With our lives are becoming increasingly connected, the three most popular smart assistants – Alexa, Google Home and Siri - are already taking root in our domestic settings and voice-controlled services are likely to see a significant boost as a result.
Why B2B Marketers need their PR agency more than ever
What a week!
Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.
Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the UK and Ireland since 2000. If an icon like the NME is dead, then what about specialist B2B print titles, and what should we as B2B marketers do about this?
I was taken aback by a recent announcement. This may have been because of my age, or because I’m a closet luddite? Who knows, but most likely it’s a fear that the world I know is starting to move faster than me! The announcement? The rise of ‘The Fearless Marketer’! It’s the theme for the 2018 Marketing Nation event, held by Marketo.