Unless you’ve been living under a rock for the last few months, you’ll know that Beyonce’s eagerly anticipated sixth album, Lemonade, is dominating the media. It has been described by Rollingstone Magazine as her “most powerful, ambitious statement yet”. The Telegraph referred to it as “a work of focused brilliance” and The Guardian, applauded “it’s furious glory of a women scorned”.
The Brexit story is dominating the UK news agenda across print, online, blogs, social media and broadcast. This once in a lifetime referendum will undoubtedly have a huge impact on UK businesses, especially within the tech space.
Our tech industry has seen tremendous growth in recent years, bringing a variety of global talent and investment to the UK. The London fintech scene alone accounted for about 25 per cent of London-based funding for tech companies in 2015.
PR professionals are typically valued on their relationships with journalists, and their knowledge of the media landscape. While marketers have traditionally measured the success of PR programs on the quantity and quality of media coverage.
However, PR is about more than media relations. It is the bridge between a brand and its audiences. The media is just a means to an end, one channel for a brand to reach its stakeholders.
Black Friday stories started today, and B2B PR agencies across the country are scouring the media to see if their stats or research have made the grade.
Google gets in your head; Anonymous declares war and Apple Pay goes Canadian, as global PR and b2b tech saves the world!
Last week, we launched our live UK B2B Tech Industry Awards Tracker, aimed at helping B2B marketing departments keep track of awards programs, deadlines and submission details.
Over the next month, we’ll see a number of awards announced and submission deadlines close. We’ve summarised some of the highlights below.
In an increasingly cluttered digital world, it is becoming more and more difficult for B2B marketers to stand out from their competitors and engage audiences.
An infographic released by Domosphere in 2014 revealed that Facebook users shared nearly 2.5 million pieces of content every 60 seconds, while YouTube users uploaded 72 hours of new video content, and Twitter users posted nearly 300,000 times.
Newsnight, the BBC’s flagship daily news analysis show, recently featured two stories that would bring most marketing and communication professionals out in a cold sweat.
The first story featured Jeremy Corbyn, the newly elected Labour leader who is attracting significant media interest.
As more CMOs and B2B marketers embrace inbound marketing and PR, it’s easy to get excited about the potential benefits of creating a podcast, eBook or blog. In recent years, we’ve become acutely aware of the potential benefits associated with inbound campaigns – from building stronger engagements with target markets, to attracting and converting qualified leads.
However, what is often overlooked is that the success of any inbound strategy can hinge on one critical aspect – language choice.
When it comes to speaking with media, not all spokespeople are created equally. With all the media training and support in the world (and sometimes despite it), some spokespeople just get it and know how to interact with journalists, whereas other don't. This can be a challenge for CMOs and marketing directors, who are often the ones needing to brief spokespeople and deal with the aftermath of their media interactions – whether good or bad.
As specialists in B2B PR consulting here in London (one of the world’s biggest media markets), we have been lucky enough to work with a handful of executives who thrive when it comes to speaking with media. I can almost guarantee that these individuals will be rewarded with the coverage they aim for when speaking to journalists.
Here are five tips I have learned from them, which can be applied by CMOs and B2B marketers when working with spokespeople: