Anna Fazakerley on 15-Jan-2019 14:22:18
We hosted the first Breakfast of Champions of 2019 this morning with special guest Andrew Cave, author of The Power of...
Richard on 11-Jan-2019 15:41:28
Champion declares war on fluffy PR
Tom Luke on 23-May-2018 17:07:31
People often question the return on investment of public relations and earned media. It is true, traditional PR can be...
Adam George on 15-May-2018 09:00:00
The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate...
Phiil on 24-Apr-2018 17:13:12
Another week, another person unwittingly falls foul of the internet mob. This time an unfortunate executive from PR...
Adam George on 24-Jul-2017 16:18:56
When a spokesperson is set to take part in an interview the focus is on ensuring that the correct message is put out...
Lauren Hill on 20-Jul-2017 11:46:49
Sometimes it’s possible to think all you need to do is send a communication to a journalist and there will be some form...
Elvina Soogun on 12-Jul-2017 11:17:01
Measuring the value of B2B media coverage using traditional criteria such as the number of press articles no longer adds...
Rob Loveday on 19-Jun-2017 17:25:59
Every quarter we publish a range of news hooks which might be of use for B2B brands looking to generate earned media....
Catherine Bridgman on 12-Jun-2017 11:49:16
We recently caught up with esteemed tech journalist, Jessica Twentyman, who writes for the likes of the Financial Times, ...