For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    We hosted the first Breakfast of Champions of 2019 this morning with special guest Andrew Cave, author of The Power of...

    We declare war!

    by Richard on 11-Jan-2019 15:41:28

    Champion declares war on fluffy PR

    People often question the return on investment of public relations and earned media. It is true, traditional PR can be...

    The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate...

    Is there such a thing as bad publicity?

    by Phiil on 24-Apr-2018 17:13:12

     

    Another week, another person unwittingly falls foul of the internet mob.  This time an unfortunate executive from PR...

    When a spokesperson is set to take part in an interview the focus is on ensuring that the correct message is put out...

    Sometimes it’s possible to think all you need to do is send a communication to a journalist and there will be some form...

    Measuring the value of B2B media coverage using traditional criteria such as the number of press articles no longer adds...

    Every quarter we publish a range of news hooks which might be of use for B2B brands looking to generate earned media....

    We recently caught up with esteemed tech journalist, Jessica Twentyman, who writes for the likes of the Financial Times, ...