More than 25 percent of total revenue and profits across industries, including the tech sector, comes from the launch of new products, according to a McKinsey survey.
Yet despite this, and increasing year-on-year R&D spend, McKinsey says its research reveals that more than 50 percent of all product launches fail to hit business targets.
Download your guide and templates now by completing the form on this page.
Research by the Economist Group, in association with Flagship Consulting, discovered that more than nine in ten marketers still include sales messages in their content.
It further says that these sales-led marketing strategies mean too many B2B brands are missing the mark on how to execute content marketing effectively and build brand trust...
Topics: B2B PR AGENCY