For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    We often conduct media training for our clients and this week we finished a series of workshops with one client. During...

    Newsnight, the BBC’s flagship daily news analysis show, recently featured two stories that would bring most marketing and...

    As more CMOs and B2B marketers embrace inbound marketing and PR, it’s easy to get excited about the potential benefits of...

    As a London B2B tech PR consultancy working with multiple US-based challenger brands, we often get the chance to work...

    When it comes to speaking with media, not all spokespeople are created equally. With all the media training and support...

    For CMOs and marketing directors tasked with putting B2B tech innovators on the map, it can be hugely exciting to market...

    Yucatan is a French, independent media and public relations agency specialising in Innovation, mainly focused on IT,...

    For CMOs and marketing managers of global B2B tech brands, it can be challenging to implement a globally-minded...

    The media landscape is evolving at a rapid rate. Amid the continuing rise of social media and the relative decline of...

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    Content marketing has suffered from a painting-by-numbers approach, which...