The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.
Many B2B tech companies that we talk to put a great deal of effort into working out how to get to know their customers at a deeper level. Primarily, this has become a data driven process.
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According to McKinsey B2B tech brands have more difficulty in successfully leveraging digital channels and generating B2B leads than their B2C counterparts. In fact, the bar is set higher for a number of reasons including:
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B2B buyers are increasingly making use of social networks for research ahead of final buying decisions. Marketing Think says 74% of B2B decision makers use LinkedIn to help make purchasing decisions while in the US 64% of B2B marketers use Google+ to distribute content, according to InfinitDatum.
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It’s considered advertising’s night of nights. An evening where the super powers of the commercial world present the centrepieces of their marketing campaigns.
No, we’re not talking about an awards ceremony. We’re talking about Super Bowl night, where advertising agencies carry as much expectation on their collective shoulders as the players on the football field.
When else is a company going to have the opportunity to advertise directly to 111.3million pairs of eyes?
The Brexit vote on the 23rd June didn’t trigger the economic apocalypse that many at the BoE, captains of business and academics predicted. Although Sterling may have taken a bit of a mauling on the FOREX floors, this has inadvertently served to provide unlooked for trade opportunities, and earlier this week, the Governor of the BoE, Mr Carney, actually upgraded the UK’s growth forecasts for 2017.
Unless you’ve been living under a rock for the last few months, you’ll know that Beyonce’s eagerly anticipated sixth album, Lemonade, is dominating the media. It has been described by Rollingstone Magazine as her “most powerful, ambitious statement yet”. The Telegraph referred to it as “a work of focused brilliance” and The Guardian, applauded “it’s furious glory of a women scorned”.
Whether we’re snapping selfies at Southbank,ending emails on the tube, looking for love online or shopping till we drop – data is involved in almost every aspect of everyday life!
In a world with data growing at an unprecedented rate, and IT jargon often alienating the public, the BIG BANG DATA exhibition at Somerset House shows how big data affects and is integrated into today’s society.