Successful news-jacking leads to coverage

Posted by Adam George on 15-May-2018 09:00:00

The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.


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Topics: tech pr, b2b brands, Newsjacking, B2B tech, b2b consultancy, b2b pr

3 steps to using marketing analytics to generate B2B tech leads

Posted by Steve Bell on 14-Dec-2017 08:00:00

Many B2B tech companies that we talk to put a great deal of effort into working out how to get to know their customers at a deeper level. Primarily, this has become a data driven process.

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Topics: Lead generation, B2B tech, Marketing

Get the digital sales process right and grow B2B lead generation

Posted by Steve Bell on 23-Nov-2017 08:00:00


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Topics: Lead generation, B2B, B2B tech

B2B lead generation is driven from the top

Posted by Steve Bell on 22-Nov-2017 12:00:00
We recently reported on McKinsey research that revealed why B2B tech brands have difficulty in successfully leveraging digital channels which in turn hampers successful B2B lead generation.

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Topics: b2b lead generation, B2B tech, Content Marketing

B2B tech brands struggle with digital sales – but this can be turned around

Posted by Steve Bell on 16-Nov-2017 08:00:00

According to McKinsey B2B tech brands have more difficulty in successfully leveraging digital channels and generating B2B leads than their B2C counterparts. In fact, the bar is set higher for a number of reasons including:

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Topics: B2B tech, b2b lead generation, PR

How to adapt to the increasing role of social in B2B tech buying

Posted by Richard Cook on 17-Oct-2017 07:58:00

B2B buyers are increasingly making use of social networks for research ahead of final buying decisions.  Marketing Think says 74% of B2B decision makers use LinkedIn to help make purchasing decisions while in the US 64% of B2B marketers use Google+ to distribute content, according to InfinitDatum.

Why outsource inbound marketting? Cick below to find out.

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Topics: B2B tech, B2B Tech PR

What can B2B Marketing learn from Super Bowl Ads?

Posted by Steven Russo on 08-Feb-2017 14:06:27

It’s considered advertising’s night of nights. An evening where the super powers of the commercial world present the centrepieces of their marketing campaigns.

No, we’re not talking about an awards ceremony. We’re talking about Super Bowl night, where advertising agencies carry as much expectation on their collective shoulders as the players on the football field.

 When else is a company going to have the opportunity to advertise directly to 111.3million pairs of eyes?

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Topics: Marketing, B2B, B2B tech

Brexit blues? Not a chance in London’s tech sector

Posted by James Ash on 13-Jan-2017 12:41:53

The Brexit vote on the 23rd June didn’t trigger the economic apocalypse that many at the BoE, captains of business and academics predicted. Although Sterling may have taken a bit of a mauling on the FOREX floors, this has inadvertently served to provide unlooked for trade opportunities, and earlier this week, the Governor of the BoE, Mr Carney, actually upgraded the UK’s growth forecasts for 2017.

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Topics: tech news, B2B tech, tech pr

3 things B2B tech PR professionals and marketers can learn from Beyonce

Posted by Ashleigh Roberts on 25-May-2016 10:30:00

Unless you’ve been living under a rock for the last few months, you’ll know that Beyonce’s eagerly anticipated sixth album, Lemonade, is dominating the media. It has been described by Rollingstone Magazine as her “most powerful, ambitious statement yet”. The Telegraph referred to it as “a work of focused brilliance” and The Guardian, applauded “it’s furious glory of a women scorned”.

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Topics: B2B, b2b marketers, b2b pr, B2B tech, b2b brands

Big Bang Data at Somerset House

Posted by Ashleigh Roberts on 12-Feb-2016 11:55:30

 Whether we’re snapping selfies at Southbank,ending emails on the tube, looking for love online or shopping till we drop – data is involved in almost every aspect of everyday life!

In a world with data growing at an unprecedented rate, and IT jargon often alienating the public, the BIG BANG DATA exhibition at Somerset House shows how big data affects and is integrated into today’s society.

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Topics: Big data, B2B tech