The fearless B2B marketer or time to stop and think?

Posted by Alan Edwards on 13-Feb-2018 09:00:00

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I was taken aback by a recent announcement. This may have been because of my age, or because I’m a closet luddite? Who knows, but most likely it’s a fear that the world I know is starting to move faster than me! The announcement? The rise of ‘The Fearless Marketer’! It’s the theme for the 2018 Marketing Nation event, held by Marketo.

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Topics: B2B Tech PR, b2b marketer

Winner in annual innovative tech survey driven by tech PR

Posted by Steve Bell on 30-Nov-2017 08:30:00
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Topics: B2B Tech PR, B2B inbound marketing and PR, Inbound Marketing

How B2B brands can make sure their content marketing hits the mark

Posted by Steve Bell on 28-Nov-2017 08:00:00


Producing customer-focused content is a foundational stone for successful inbound marketing. The golden content creation rule to increase B2B lead generation is to ensure the content is specifically attracting customers and helping close sales.

Fill in the form now to download the Content Mapping Template

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Topics: b2b brands, Content Marketing, B2B Tech PR

Earned media helps B2B lead generation take off

Posted by Steve Bell on 07-Nov-2017 08:00:00


Southwest Airlines is a major US airline based in Texas. It’s clearly not a B2B tech brand or in the business of B2B lead generation but its use of inbound marketing is a case study in how to leverage value from earned media, digital PR and content marketing for all types of businesses.

Download now by completing the form on this page.

Lead generation goal calculator

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Topics: B2B inbound marketing and PR, B2B Tech PR, earned media

B2B research says collaboration is vital for success

Posted by Steve Bell on 31-Oct-2017 07:00:00


A recent survey from McKinsey reveals that team collaboration makes all the difference in the successful launch of a new product or service.

Use this to calculate lead goals based on sales headcount and marketing & sales conversion rates

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Topics: B2B Tech PR, Content Marketing

How to adapt to the increasing role of social in B2B tech buying

Posted by Richard Cook on 17-Oct-2017 07:58:00

B2B buyers are increasingly making use of social networks for research ahead of final buying decisions.  Marketing Think says 74% of B2B decision makers use LinkedIn to help make purchasing decisions while in the US 64% of B2B marketers use Google+ to distribute content, according to InfinitDatum.

Why outsource inbound marketting? Cick below to find out.

                                                      Download now

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Topics: B2B tech, B2B Tech PR

How can B2B brands get off-diary media coverage?

Posted by Richard Cook on 02-Oct-2017 07:30:00

Providing journalists with information which helps them generate off-diary stories can be a really effective way of establishing good one-to-one relationships, gaining press coverage and creating a position of thought leadership. We asked our resident, moonlighting tech journalist, Terry (not his real name) to share his perspective on how B2B brands can get media coversage this way...

Interested in media relations for B2B tech brands? Click below for a suite of free tools

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Topics: B2B Tech PR

"A high-res image, please?" - why a picture can be worth more than a thousand words in tech PR

Posted by Sophie Lewis on 12-Apr-2016 11:00:00

When it comes to PR, good photography is so important but is often overlooked by in-house marketing and communication teams. You’d be surprised by how much a great high-res image could increase your chances of securing coverage – and quality print coverage at that.

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Topics: B2B Tech PR, branding, b2b pr, b2b marketing

The B2B tech agenda: data protection and privacy

Posted by Zeeshan Goburdhun on 22-Jan-2016 11:00:00

The topic of data protection and privacy has been in the media spotlight since Snowden, but other news, in the form of Safe Harbour, GDPR, Investigatory Powers Bill and National Data Protection Day, has pushed it to the top of the news agenda again this month.

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Topics: B2B Tech PR, b2b pr, data protection, Newsjacking

Have you got what it takes to be a Champion?

Posted by Lauren Hill on 19-Jan-2016 11:30:00


It’s that time of year when final-year undergraduates from universities all over the country will be thinking about what to do after graduation. The careers fairs are undoubtedly setting up their stands in your sports hall, parents are offering advice, and practically everyone is asking about your plans. With so much information out there, and with probably little, if any, professional work experience, the prospect of life after graduation may feel a little daunting.

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Topics: B2B Tech PR, PR, b2b marketing, Career, internship