The importance of B2B Blogs for lead generation

Posted by Richard Cook on 10-Oct-2017 07:30:00

47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data and Analysis. Hows that for lead generation.

The same survey revealed that 96% of respondents wanted content with more input from industry thought leaders. So what form should this content take? Further surveys point firmly towards blogs.

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Topics: B2B, Content, blogging

Blogs I love as a B2B marketer

Posted by Richard on 21-Jun-2016 11:00:00

The world of B2B Marketing is awash with marketing consultancies, PR agencies and marketing gurus telling us how to do our jobs, what we have done wrong, what we are missing out on or mistakes we all make all the time.

The thing is the content published by these guys never really helps. Typically, it seems it is in the author’s interest to highlight a problem I didn’t know I had, make me feel anxious that I am not doing my job as a B2B marketer right. This appears to be an attempt to get me to download their eBook, in return for my email address. It seems the basic process for many inbound marketing programmes is as follows:

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Topics: PR, blogging, blogs, Inbound Marketing, b2b inbound marketing, b2b pr