The value of broadcast for B2B tech brands

Posted by Zeeshan Goburdhun on 22-Mar-2016 11:00:00

Broadcast coverage is great to see for both the agency and client. It is seen as a tier 1 hit for many B2B brands and internal communications teams, but what real value does it hold for them? Is it enough just to have your company name or spokesperson feature on telly?

Read More

Topics: b2b pr, earned media, Broadcast

How to secure a CEO appearance on CNBC International

Posted by Lauren Hill on 05-Feb-2016 11:30:00

Business news has made its way onto the mainstream agenda, and its here to stay. This is just one of the many key messages that I took away from a Gorkana breakfast briefing with financial and business news outlet, CNBC International  last week.

Read More

Topics: Media relations, b2b marketing, public relations skills, pr strategy, Broadcast