Broadcast coverage is great to see for both the agency and client. It is seen as a tier 1 hit for many B2B brands and internal communications teams, but what real value does it hold for them? Is it enough just to have your company name or spokesperson feature on telly?
Business news has made its way onto the mainstream agenda, and its here to stay. This is just one of the many key messages that I took away from a Gorkana breakfast briefing with financial and business news outlet, CNBC International last week.