Inbound marketing for b2b brands: Credibility Checklist

Posted by Richard on 04-Mar-2015 12:11:00

B2B decision makers have less time, more choice and greater complexity to navigate, so it is vital that every moment of attention that your business earns from prospective customers is put to maximum effect.

Attention from decision makers is a rare and valuable commodity which needs to be nurtured and cultivated to create opportunities. The trust and respect that your b2b inbound marketing programmes are cultivating is also a precious asset, easily damaged by perceived hyperbole.

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Topics: Cloud computing, Content Marketing, Inbound Marketing

Client testimonial: PEER 1 Hosting

Posted by Richard on 14-Mar-2013 12:20:25

Champion Communications is the lynchpin pulling together our global PR strategy to drive revenue generation and increase awareness of PEER 1 Hosting across Europe and North America. Since partnering with Champion our media share of voice has increased year-on-year since 2009 and we are now closing in on the market leader. This would not have been possible without the innovative and industry-disrupting PR campaigns masterminded by Champion.”

To view more client testimonials, please visit our testimonials page.

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Topics: share of voice, Cloud computing, PEER 1 Hosting, Cogeco, Vancouver, Gary Sherlock, internet, peer 1, Champion Communications, Colocation, Toronto Stock Exchange, pr campaigns, technology, Dedicated hosting service