The importance of B2B Blogs for lead generation

Posted by Richard Cook on 10-Oct-2017 07:30:00

47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data and Analysis. Hows that for lead generation.

The same survey revealed that 96% of respondents wanted content with more input from industry thought leaders. So what form should this content take? Further surveys point firmly towards blogs.

Click below for our free content planning template 

Download now

Read More

Topics: B2B, Content, blogging

Comments