The importance of B2B Blogs for lead generation

Posted by Richard Cook on 10-Oct-2017 07:30:00

47% of buyers view 3-5 pieces of content before engaging with a sales representative. This is according to the 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data and Analysis. Hows that for lead generation.

The same survey revealed that 96% of respondents wanted content with more input from industry thought leaders. So what form should this content take? Further surveys point firmly towards blogs.

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Topics: B2B, Content, blogging