Successful B2B digital evolution requires expert help from outside

Posted by Steve Bell on 05-Dec-2017 08:00:00
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Topics: b2b brands, Content Marketing, Lead generation

How B2B brands can make sure their content marketing hits the mark

Posted by Steve Bell on 28-Nov-2017 08:00:00


Producing customer-focused content is a foundational stone for successful inbound marketing. The golden content creation rule to increase B2B lead generation is to ensure the content is specifically attracting customers and helping close sales.

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Topics: b2b brands, Content Marketing, B2B Tech PR

B2B lead generation is driven from the top

Posted by Steve Bell on 22-Nov-2017 12:00:00
We recently reported on McKinsey research that revealed why B2B tech brands have difficulty in successfully leveraging digital channels which in turn hampers successful B2B lead generation.

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Topics: b2b lead generation, B2B tech, Content Marketing

Driving product sales with a content marketing agency

Posted by Steve Bell on 09-Nov-2017 08:00:00


More than 25 percent of total revenue and profits across industries, including the tech sector, comes from the launch of new products, according to a McKinsey survey.

Yet despite this, and increasing year-on-year R&D spend, McKinsey says its research reveals that more than 50 percent of all product launches fail to hit business targets.

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Topics: Content Marketing, B2B PR AGENCY, earned media

B2B research says collaboration is vital for success

Posted by Steve Bell on 31-Oct-2017 07:00:00


A recent survey from McKinsey reveals that team collaboration makes all the difference in the successful launch of a new product or service.

Use this to calculate lead goals based on sales headcount and marketing & sales conversion rates

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Topics: B2B Tech PR, Content Marketing

4 tips for setting up a B2B tech blog

Posted by Sophie Lewis on 05-Jul-2016 11:00:00

Blogging has become a popular buzzword amongst B2B marketers, sales & comms professionals alike. And for good reason, blogs keep your website fresh with new content and attract potential buyers to your site. HubSpot estimates that B2B marketers using blogs receive 67% more leads than those that do not.

But introducing a blog to your company website is no small undertaking. One of the biggest challenges can be finding people from within the business to not only contribute regularly, but also to create content that is interesting and relevant. Then you have to manage the content.

So, here are four tips and tricks for B2B marketers, on how to get the most out of your blog:

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Topics: Content Marketing, b2b inbound marketing

Before you hit ‘post’:  5 tips for creating engaging content on social

Posted by Michael Walker on 09-Jun-2016 12:30:00

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Despite 95 per cent of B2B brands having social media profiles, only half of these accounts are regularly active. This is not surprising given that only 10 per cent of B2B companies are able to articulate the business benefits of social media efforts. Yet with 30 per cent of internet users going to social platforms like Facebook and Twitter to research products, an effective social media strategy is essential.

In this blog post, HubSpot lists a few reasons you might follow a brand on social media:

‘It could be because they share valuable, educational content that appeals to your interests and needs. Or, it could be that they give you access to exclusive deals, coupons, or other promotions. Or, maybe they're just ridiculously funny.’

So with this in mind, how can B2B marketers drive engagement and make the most of their efforts on social?

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Topics: b2b inbound marketing, Social media, Content Marketing

Gems B2B specialists can steal from B2C marketers

Posted by Elvina Soogun on 01-Apr-2016 11:57:18

It’s a widely held premise that there are some clear differences between B2C and B2B marketing. Central to this is the idea that B2B purchases are believed to be based almost entirely on logic while for B2C these are more likely to stem from personal emotion. B2B buyer journeys also tend to be longer than in B2C and involve more than one decision maker.

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Topics: Content Marketing, Inbound Marketing, b2b marketing, b2b brands

How to create a compelling B2B customer case study

Posted by Lauren Hill on 17-Mar-2016 11:00:00

Customer case studies are an effective marketing tool. By showcasing your company through the voice of your customers, who have directly benefitted from your product or service, they are able to tell a much stronger and trusted story on your behalf.

When done properly, a powerful case study can generate leads for the business and raise brand awareness. It can be used as a testimonial on your company website , to generate media coverage, as social media content, event collateral, as well as in new business meetings and pitches.

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Topics: Content Marketing, b2b lead generation, b2b marketing, b2b pr

Inbound marketing for b2b brands: Credibility Checklist

Posted by Richard on 04-Mar-2015 12:11:00

B2B decision makers have less time, more choice and greater complexity to navigate, so it is vital that every moment of attention that your business earns from prospective customers is put to maximum effect.

Attention from decision makers is a rare and valuable commodity which needs to be nurtured and cultivated to create opportunities. The trust and respect that your b2b inbound marketing programmes are cultivating is also a precious asset, easily damaged by perceived hyperbole.

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Topics: Cloud computing, Content Marketing, Inbound Marketing