Recently, we’ve been highlighting the value of third-party endorsement on our blog, whether that’s how to go about creating a compelling case study or the reasons B2B marketers should consider video as a medium for customer references. These customer testimonials can be published on owned environments, such as your company website; amplified across social platforms; and adapted to share with journalists for earned media purposes.
Here in the UK, we’re big on film. We’ve got James Bond, Tom Hardy, and even Tom Hiddleston under our belt. Yet, while Hiddleston may be busy signing his new contract as ‘007’, the B2B marketer could potentially be missing out on signing their own potential new contracts without a video case study programme.