For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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     Global worldwide management consulting firm McKinsey says moribund organisational culture is one of the biggest...

    Most B2B marketers will be able to recite this stat backwards: over 70% of business buyers will do more than half of...