B2B brands need to overcome digital inertia to drive success

Posted by Steve Bell on 26-Oct-2017 07:02:00

 

 Global worldwide management consulting firm McKinsey says moribund organisational culture is one of the biggest barriers to succeeding in the digital age.

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Topics: B2B, Lead generation, Digital strategy

Why are B2B marketers still dragging their feet when it comes to digital?

Posted by Sophie Lewis on 08-Mar-2016 15:00:00

Most B2B marketers will be able to recite this stat backwards: over 70% of business buyers will do more than half of their research online before making an offline purchase (Forrester).

However, a new report from Forrester shows that despite this knowledge, B2B marketing professionals are still relying on more traditional offline tactics such as events to sway buyers.

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Topics: Digital strategy, b2b marketing

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