For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales...

    We often conduct media training for our clients and this week we finished a series of workshops with one client. During...

    Who are the UK’s B2B Tech Journalists and Analysts that should be on your media list?

     

    More than 25 percent of total revenue and profits across industries, including the tech sector, comes from the launch...

     

    Southwest Airlines is a major US airline based in Texas. It’s clearly not a B2B tech brand or in the business of B2B...

    Last Wednesday morning, I found myself at a Gorkana media briefing event fronted by a dynamic duo plucked from one of the...

    Management consultancy, McKinsey, has published details of a study which has found that “marketers are beginning to...

    Broadcast coverage is great to see for both the agency and client. It is seen as a tier 1 hit for many B2B brands and...

    This morning, Simon Sharwood, APAC Editor at The Register, published an article on LinkedIn entitled: '20 companies have...

    For inbound marketing and B2B PR professionals, the power of third-party endorsement to drive traffic and build...