For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    Digital advertising in a world of fake news.

    I read a fascinating article in ‘The Drum’ this morning. They reported on...

    Salesforce, HubSpot, Airbnb, Deliveroo, Uber, these brands launched to deal with problems we didn’t even know we had and...

    The Brexit story is dominating the UK news agenda across print, online, blogs, social media and broadcast. This once in...

    At $1.39 to the pound, sterling is now at a seven-year low against the dollar. This is terrible for those earning pounds...

    Undoubtedly, PR crises can be hugely damaging for companies but, with a never-ending list of time-sensitive tasks,...

    Is your spokesperson scared of Trump?

    by Richard on 11-Dec-2015 11:30:00

    Global business leaders need to be ready to talk about things that matter if they want to build credibility and earn...

    This is the question that was debated at the European Association of Communication Directors (EACD) Forum at HSBC’s...