Caution! Your ads may damage your brand

Posted by Alan Edwards on 13-Feb-2018 16:47:04

Digital advertising in a world of fake news.

I read a fascinating article in ‘The Drum’ this morning. They reported on comments by the Unilever CMO Keith Weed. Keith, about to make a speech at the IAB annual leadership meeting, is calling for the digital media landscape to clean up its act. Why is this important?

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Topics: fake news, reputation, b2b digital strategy, global brands

How can B2B marketers manage brand reputation when disrupting an industry?

Posted by Lauren Hill on 15-Jul-2016 13:00:00

Salesforce, HubSpot, Airbnb, Deliveroo, Uber, these brands launched to deal with problems we didn’t even know we had and are commonly described as “disruptive” companies that use technology to make our lives easier. 

The average lifespan of a new business, however, is now significantly shorter. Organisations need to be agile enough to respond to fast-changing market and consumer trends. When it comes to securing the future of a business, reputation is everything. It keeps people buying products and subscribing to services. So, how can businesses manage brand reputation whilst disrupting an industry?

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Topics: global brands, reputation, b2b pr

What B2B marketers need to know about the Brexit debate

Posted by Zeeshan Goburdhun on 11-Mar-2016 11:30:00

The Brexit story is dominating the UK news agenda across print, online, blogs, social media and broadcast. This once in a lifetime referendum will undoubtedly have a huge impact on UK businesses, especially within the tech space.

Our tech industry has seen tremendous growth in recent years, bringing a variety of global talent and investment to the UK. The London fintech scene alone accounted for about 25 per cent of London-based funding for tech companies in 2015.

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Topics: b2b marketers, global PR, b2b marketing, global brands, Newsjacking

Good news for US B2B Brands looking to invest in the UK

Posted by Richard on 01-Mar-2016 11:00:00

At $1.39 to the pound, sterling is now at a seven-year low against the dollar. This is terrible for those earning pounds and spending in dollars, but great news for those on the other side of the Atlantic who are looking to invest in Great Britain.

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Topics: business, global PR, global brands, b2b brands

5 communications tips for handling a business crisis

Posted by Elvina Soogun on 16-Feb-2016 11:30:00

Undoubtedly, PR crises can be hugely damaging for companies but, with a never-ending list of time-sensitive tasks, crisis management planning can often fall to last priority for communications teams.

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Topics: Crisis Management, global PR, global brands, pr strategy, Crisis communications

Is your spokesperson scared of Trump?

Posted by Richard on 11-Dec-2015 11:30:00

Global business leaders need to be ready to talk about things that matter if they want to build credibility and earn media from journalists in the UK. At the moment, this means talking about Donald Trump. 

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Topics: global PR, public relations skills, global brands, pr strategy

Is feeding your CEO to the media pack ever the right PR strategy?

Posted by Sophie Lewis on 02-Dec-2015 00:30:00

This is the question that was debated at the European Association of Communication Directors (EACD) Forum at HSBC’s London headquarters last week, in a session on the best communication strategies for handling the increasing risk of cyber attacks.

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Topics: b2b pr, global PR, public relations skills, global brands, pr strategy