Digital advertising in a world of fake news.
I read a fascinating article in ‘The Drum’ this morning. They reported on comments by the Unilever CMO Keith Weed. Keith, about to make a speech at the IAB annual leadership meeting, is calling for the digital media landscape to clean up its act. Why is this important?
Clicki on the button above for PR tips for B2B marketing
Salesforce, HubSpot, Airbnb, Deliveroo, Uber, these brands launched to deal with problems we didn’t even know we had and are commonly described as “disruptive” companies that use technology to make our lives easier.
The average lifespan of a new business, however, is now significantly shorter. Organisations need to be agile enough to respond to fast-changing market and consumer trends. When it comes to securing the future of a business, reputation is everything. It keeps people buying products and subscribing to services. So, how can businesses manage brand reputation whilst disrupting an industry?
The Brexit story is dominating the UK news agenda across print, online, blogs, social media and broadcast. This once in a lifetime referendum will undoubtedly have a huge impact on UK businesses, especially within the tech space.
Our tech industry has seen tremendous growth in recent years, bringing a variety of global talent and investment to the UK. The London fintech scene alone accounted for about 25 per cent of London-based funding for tech companies in 2015.
At $1.39 to the pound, sterling is now at a seven-year low against the dollar. This is terrible for those earning pounds and spending in dollars, but great news for those on the other side of the Atlantic who are looking to invest in Great Britain.
Undoubtedly, PR crises can be hugely damaging for companies but, with a never-ending list of time-sensitive tasks, crisis management planning can often fall to last priority for communications teams.
Global business leaders need to be ready to talk about things that matter if they want to build credibility and earn media from journalists in the UK. At the moment, this means talking about Donald Trump.
This is the question that was debated at the European Association of Communication Directors (EACD) Forum at HSBC’s London headquarters last week, in a session on the best communication strategies for handling the increasing risk of cyber attacks.