What B2B marketers need to know about the Brexit debate

Posted by Zeeshan Goburdhun on 11-Mar-2016 11:30:00

The Brexit story is dominating the UK news agenda across print, online, blogs, social media and broadcast. This once in a lifetime referendum will undoubtedly have a huge impact on UK businesses, especially within the tech space.

Our tech industry has seen tremendous growth in recent years, bringing a variety of global talent and investment to the UK. The London fintech scene alone accounted for about 25 per cent of London-based funding for tech companies in 2015.

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Topics: b2b marketers, global PR, b2b marketing, global brands, Newsjacking

Good news for US B2B Brands looking to invest in the UK

Posted by Richard on 01-Mar-2016 11:00:00

At $1.39 to the pound, sterling is now at a seven-year low against the dollar. This is terrible for those earning pounds and spending in dollars, but great news for those on the other side of the Atlantic who are looking to invest in Great Britain.

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Topics: business, global PR, global brands, b2b brands

5 communications tips for handling a business crisis

Posted by Elvina Soogun on 16-Feb-2016 11:30:00

Undoubtedly, PR crises can be hugely damaging for companies but, with a never-ending list of time-sensitive tasks, crisis management planning can often fall to last priority for communications teams.

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Topics: Crisis Management, global PR, global brands, pr strategy, Crisis communications

B2B tech news of the future

Posted by Richard on 15-Jan-2016 11:30:00

For B2B brands that are looking to engage audiences, whether through earned media, inbound marketing, or an integrated combination of both, I believe that the following events are likely to shape the news agenda in the weeks ahead.

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Topics: b2b inbound marketing, b2b pr, global PR, tech news

Is your spokesperson scared of Trump?

Posted by Richard on 11-Dec-2015 11:30:00

Global business leaders need to be ready to talk about things that matter if they want to build credibility and earn media from journalists in the UK. At the moment, this means talking about Donald Trump. 

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Topics: global PR, public relations skills, global brands, pr strategy

Is feeding your CEO to the media pack ever the right PR strategy?

Posted by Sophie Lewis on 02-Dec-2015 00:30:00

This is the question that was debated at the European Association of Communication Directors (EACD) Forum at HSBC’s London headquarters last week, in a session on the best communication strategies for handling the increasing risk of cyber attacks.

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Topics: b2b pr, global PR, public relations skills, global brands, pr strategy

Germany: 5 facts B2B marketers and PRs need to know

Posted by Roman on 21-Jul-2015 16:08:00

Champion Communications’ summer intern, Roman Keobel, is currently studying sociology, politics and economics at Zeppelin University in Friedrichsahfen, Germany. Here Roman shares his personal insight and thoughts on the B2B PR landscape in Germany. This is part of a series in which Roman will be exploring the way in which inbound marketing and PR strategy and in particular B2B tech PR varies across different regions.

 

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Topics: b2b pr, global PR, B2B tech PR in Germany

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