The Brexit story is dominating the UK news agenda across print, online, blogs, social media and broadcast. This once in a lifetime referendum will undoubtedly have a huge impact on UK businesses, especially within the tech space.
Our tech industry has seen tremendous growth in recent years, bringing a variety of global talent and investment to the UK. The London fintech scene alone accounted for about 25 per cent of London-based funding for tech companies in 2015.
At $1.39 to the pound, sterling is now at a seven-year low against the dollar. This is terrible for those earning pounds and spending in dollars, but great news for those on the other side of the Atlantic who are looking to invest in Great Britain.
Undoubtedly, PR crises can be hugely damaging for companies but, with a never-ending list of time-sensitive tasks, crisis management planning can often fall to last priority for communications teams.
For B2B brands that are looking to engage audiences, whether through earned media, inbound marketing, or an integrated combination of both, I believe that the following events are likely to shape the news agenda in the weeks ahead.
Global business leaders need to be ready to talk about things that matter if they want to build credibility and earn media from journalists in the UK. At the moment, this means talking about Donald Trump.
This is the question that was debated at the European Association of Communication Directors (EACD) Forum at HSBC’s London headquarters last week, in a session on the best communication strategies for handling the increasing risk of cyber attacks.
Champion Communications’ summer intern, Roman Keobel, is currently studying sociology, politics and economics at Zeppelin University in Friedrichsahfen, Germany. Here Roman shares his personal insight and thoughts on the B2B PR landscape in Germany. This is part of a series in which Roman will be exploring the way in which inbound marketing and PR strategy and in particular B2B tech PR varies across different regions.