Language – The unsung hero of the b2b inbound marketing mix

Posted by Sophie Lewis on 30-Apr-2015 12:47:00

As b2b marketers embrace the inbound marketing and PR paradigm, it’s easy to get excited about the potential benefits of creating a podcast, eBook or blog. In recent years, we have become acutely aware that inbound marketing has the potential to build stronger engagements with target markets, attract and convert qualified leads and position a business as an authority – often with less budgetary spend than old-school b2b marketing techniques.

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Topics: PR, Inbound Marketing, international communications