The Swiss Alps of Davos will provide the backdrop once again this week for the annual 2018 World Economic Forum annual meeting.
When B2B buyers are looking to make purchases, 75% of them use social media for their decision-making according to IDC.
Many B2B tech companies that we talk to put a great deal of effort into working out how to get to know their customers at a deeper level. Primarily, this has become a data driven process.
Global worldwide management consulting firm McKinsey says moribund organisational culture is one of the biggest barriers to succeeding in the digital age.
Click on the button below to download our free guide to b2b lead generation.
Lead generation is the marketing process of capturing and stimulating interest in a service or product in order to establish a sales pipeline. With that said, B2B lead generation continues to be a bewildering mystery to so many marketers today. How do we as marketers generate leads in a modern environment where attracting buyers’ attention is getting harder everyday? Let’s look at a few tactics B2B marketers can use across content and social to generate leads.
PR professionals are typically valued on their relationships with journalists, and their knowledge of the media landscape. While marketers have traditionally measured the success of PR programs on the quantity and quality of media coverage.
However, PR is about more than media relations. It is the bridge between a brand and its audiences. The media is just a means to an end, one channel for a brand to reach its stakeholders.
Clare McCann, Regional MarComms Manager – Northern Europe, Buffalo Technology
Topics: Lead generation, Melco, Champion Communications, Data rate units, Network-attached storage, technology, Consumer Electronics Show, Content Marketing, business, Marketing, Advertising and Marketing