With trust in social on a sharp decline Davos could see tech giants under more pressure than ever

Posted by Ashley Gerrie on 23-Jan-2018 11:00:00

With trust in social on a sharp decline Davos could see tech giants under more pressure than ever

The Swiss Alps of Davos will provide the backdrop once again this week for the annual 2018 World Economic Forum annual meeting.

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Topics: Social media, B2B, Lead generation

Expert social media content creation drives B2B lead generation

Posted by Steve Bell on 19-Dec-2017 08:00:00

When B2B buyers are looking to make purchases, 75% of them use social media for their decision-making according to IDC.

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Topics: Social media, B2B, Lead generation

3 steps to using marketing analytics to generate B2B tech leads

Posted by Steve Bell on 14-Dec-2017 08:00:00

Many B2B tech companies that we talk to put a great deal of effort into working out how to get to know their customers at a deeper level. Primarily, this has become a data driven process.

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Topics: Lead generation, B2B tech, Marketing

Successful B2B digital evolution requires expert help from outside

Posted by Steve Bell on 05-Dec-2017 08:00:00
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Topics: b2b brands, Content Marketing, Lead generation

Get the digital sales process right and grow B2B lead generation

Posted by Steve Bell on 23-Nov-2017 08:00:00

 

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Topics: Lead generation, B2B, B2B tech

B2B brands need to overcome digital inertia to drive success

Posted by Steve Bell on 26-Oct-2017 07:02:00

 

 Global worldwide management consulting firm McKinsey says moribund organisational culture is one of the biggest barriers to succeeding in the digital age.

Click on the button below to download our free guide to b2b lead generation.

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Topics: B2B, Lead generation, Digital strategy

Using social media and content marketing to accelerate B2B lead generation

Posted by Elvina Soogun on 23-Jun-2016 12:51:49

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Lead generation is the marketing process of capturing and stimulating interest in a service or product in order to establish a sales pipeline. With that said, B2B lead generation continues to be a bewildering mystery to so many marketers today. How do we as marketers generate leads in a modern environment where attracting buyers’ attention is getting harder everyday? Let’s look at a few tactics B2B marketers can use across content and social to generate leads. 

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Topics: b2b inbound marketing, Lead generation, b2b lead generation

The value of PR beyond media coverage

Posted by Sophie Lewis on 02-Feb-2016 11:30:00

PR professionals are typically valued on their relationships with journalists, and their knowledge of the media landscape. While marketers have traditionally measured the success of PR programs on the quantity and quality of media coverage.

However, PR is about more than media relations. It is the bridge between a brand and its audiences. The media is just a means to an end, one channel for a brand to reach its stakeholders.

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Topics: Lead generation, b2b marketers, Media relations, Inbound Marketing, pr strategy

Client Testimonial: Buffalo Technology

Posted by Richard on 25-Feb-2013 14:41:44

Clare McCann, Regional MarComms Manager – Northern Europe, Buffalo Technology

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Topics: Lead generation, Melco, Champion Communications, Data rate units, Network-attached storage, technology, Consumer Electronics Show, Content Marketing, business, Marketing, Advertising and Marketing

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