Many B2B tech companies that we talk to put a great deal of effort into working out how to get to know their customers at a deeper level. Primarily, this has become a data driven process.
It’s considered advertising’s night of nights. An evening where the super powers of the commercial world present the centrepieces of their marketing campaigns.
No, we’re not talking about an awards ceremony. We’re talking about Super Bowl night, where advertising agencies carry as much expectation on their collective shoulders as the players on the football field.
When else is a company going to have the opportunity to advertise directly to 111.3million pairs of eyes?
There is an old adage that only time buys you experience, and there is certainly no substitute for experience in the agency space. However, over the last five years, as the technology industry has rapidly accelerated and re-invented itself, there is now perhaps an element that agencies require in equal measure – creativity.
It is therefore positive to hear that PR heavy-weight Burson-Marsteller, part of Sir Martin Sorrel’s WPP stable, has hired former Saatchi & Saatchi Worldwide Digital Creative Director Tom Eslinger as its first global chief creative, officer tasked with the goal of integrating strategy, planning and analytics to drive creative ideas.
A new year represents far more than simply diets, gym memberships and resolutions. To marketers it offers both challenges, and a chance to elevate their brands to new heights.
2017 has already produced a couple of interesting takeaways for marketers to take note of; not least the fact that only 45% of B2B marketers who have adopted marketing automation (MA) are only using its core features, with just 2% achieving its full potential.
Marketing is going through a revolution. McKinsey recommends that CEOs take a long, hard look at their internal teams.
Clare McCann, Regional MarComms Manager – Northern Europe, Buffalo Technology
Topics: Lead generation, Melco, Champion Communications, Data rate units, Network-attached storage, technology, Consumer Electronics Show, Content Marketing, business, Marketing, Advertising and Marketing