For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    Are numbers killing words?

    by Rich Went on 04-Aug-2016 11:00:00

    Last week, the Guardian reported that it had hit losses of £69 million.

    This is a staggering amount of money by anyone’s...

    Truth has greatly decreased in value in today’s media environment, and emotion is now a far more powerful storytelling...

    Breakfast with Biz

    by Richard on 20-Jun-2014 13:55:00

     

    Biz Stone talks about his book.

    I was invited to breakfast with Biz Stone, co-founder of Twitter, this morning as...

     

    The Guardian's Head of Technology, Jemima Kiss

    Yesterday morning Champion met with Jemima Kiss, Head of Technology...