Shout out for B2B PR

Posted by Alan Edwards on 23-Mar-2018 12:48:00

 

Why B2B Marketers need their PR agency more than ever

What a week!

Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.

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Topics: b2b marketer, tech pr, Media relations

Is print dead? What impact could this have on  B2B media landscape?

Posted by Ashley Gerrie on 19-Mar-2018 08:30:00

Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the UK and Ireland since 2000. If an icon like the NME is dead, then what about specialist B2B print titles, and what should we as B2B marketers do about this?

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Topics: b2b marketer, tech pr, Media relations

The Economist – Not for finance sake!

Posted by Catherine Bridgman on 09-Nov-2016 09:15:00

Last Wednesday morning, I found myself at a Gorkana media briefing event fronted by a dynamic duo plucked from one of the most successful monthly magazines in the world.

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Topics: B2B, earned media, Media relations

How to nail a customer media interview

Posted by Elvina Soogun on 01-Aug-2016 15:55:21

Recently, we’ve been highlighting the value of third-party endorsement on our blog, whether that’s how to go about creating a compelling case study or the reasons B2B marketers should consider video as a medium for customer references. These customer testimonials can be published on owned environments, such as your company website; amplified across social platforms; and adapted to share with journalists for earned media purposes. 

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Topics: b2b pr, Media relations, customer case studies

PR tips for start-ups

Posted by Lauren Hill on 06-May-2016 11:00:00

Starting your own business has many benefits: becoming your own boss, working on your idea, nurturing its growth. What can be more rewarding than making your dream a reality? However, starting from scratch to generate new leads and media interest can also be quite daunting.

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Topics: Media relations, b2b pr, start-ups

How to secure a CEO appearance on CNBC International

Posted by Lauren Hill on 05-Feb-2016 11:30:00

Business news has made its way onto the mainstream agenda, and its here to stay. This is just one of the many key messages that I took away from a Gorkana breakfast briefing with financial and business news outlet, CNBC International  last week.

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Topics: Media relations, b2b marketing, public relations skills, pr strategy, Broadcast

The value of PR beyond media coverage

Posted by Sophie Lewis on 02-Feb-2016 11:30:00

PR professionals are typically valued on their relationships with journalists, and their knowledge of the media landscape. While marketers have traditionally measured the success of PR programs on the quantity and quality of media coverage.

However, PR is about more than media relations. It is the bridge between a brand and its audiences. The media is just a means to an end, one channel for a brand to reach its stakeholders.

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Topics: Lead generation, b2b marketers, Media relations, Inbound Marketing, pr strategy

7 habits of highly effective spokespeople

Posted by Richard on 26-Mar-2014 10:44:29

When it comes to speaking with journalists, not all spokespeople are created equally. With all the media training and support in the world, and sometimes despite it, it seems that some spokespeople just get it and know how to make the most of a conversation with a journalist, whereas other just don't.

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Topics: journalists, meida, Champion Communications, Spokesperson, Media relations, PR

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