Successful news-jacking leads to coverage

Posted by Adam George on 15-May-2018 09:00:00

The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.


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Topics: tech pr, b2b brands, Newsjacking, B2B tech, b2b consultancy, b2b pr

5 tips for news hi-jacking that doesn’t involve floating things down the Thames

Posted by Rich Went on 28-Jun-2016 12:33:48

The past few weeks have seen a great deal of hi-jacking the news agenda, particularly in the lead up to the EU referendum.

This culminated in Nigel Farage, accompanied by a veritable armada of fishermen, sailing flotillas down the Thames to highlight the ‘plight’ of the fishing industry in the UK, as ‘caused’ by the EU.

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Topics: PR, B2B, Newsjacking, b2b pr

What B2B marketers need to know about the Brexit debate

Posted by Zeeshan Goburdhun on 11-Mar-2016 11:30:00

The Brexit story is dominating the UK news agenda across print, online, blogs, social media and broadcast. This once in a lifetime referendum will undoubtedly have a huge impact on UK businesses, especially within the tech space.

Our tech industry has seen tremendous growth in recent years, bringing a variety of global talent and investment to the UK. The London fintech scene alone accounted for about 25 per cent of London-based funding for tech companies in 2015.

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Topics: b2b marketers, global PR, b2b marketing, global brands, Newsjacking

The B2B tech agenda: data protection and privacy

Posted by Zeeshan Goburdhun on 22-Jan-2016 11:00:00

The topic of data protection and privacy has been in the media spotlight since Snowden, but other news, in the form of Safe Harbour, GDPR, Investigatory Powers Bill and National Data Protection Day, has pushed it to the top of the news agenda again this month.

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Topics: B2B Tech PR, b2b pr, data protection, Newsjacking