The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.
The past few weeks have seen a great deal of hi-jacking the news agenda, particularly in the lead up to the EU referendum.
This culminated in Nigel Farage, accompanied by a veritable armada of fishermen, sailing flotillas down the Thames to highlight the ‘plight’ of the fishing industry in the UK, as ‘caused’ by the EU.
The Brexit story is dominating the UK news agenda across print, online, blogs, social media and broadcast. This once in a lifetime referendum will undoubtedly have a huge impact on UK businesses, especially within the tech space.
Our tech industry has seen tremendous growth in recent years, bringing a variety of global talent and investment to the UK. The London fintech scene alone accounted for about 25 per cent of London-based funding for tech companies in 2015.
The topic of data protection and privacy has been in the media spotlight since Snowden, but other news, in the form of Safe Harbour, GDPR, Investigatory Powers Bill and National Data Protection Day, has pushed it to the top of the news agenda again this month.