Thought leadership is one of those hot phrases that you’ve heard, but perhaps never fully understood.
According to McKinsey B2B tech brands have more difficulty in successfully leveraging digital channels and generating B2B leads than their B2C counterparts. In fact, the bar is set higher for a number of reasons including:
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In tales of yore the month of February marked the forward momentum of the seasonal procession hinting at the return of spring. Intriguingly the ancient Celts lit fires made of bone (whose?) to mark the return of the sun’s light to frozen lands. In tales of the present February has born witness to some of the steepest month-on-month rises in global temperatures, usually marked with tuning into a new Netflix series, as the world nudges forward to a meltdown of sorts. But how can we mention February without a reference to St Valentine’s Day which funnily enough is also Singles Awareness Day (note the acronym is SAD) introduced no doubt as a corollary to lovers the world over laying down their arms and calling a truce on the day of amour.
January of 1920 was a significant month in history as it marked the formation of the League of Nations. Twenty six years later it was named the United Nations. The mission was to make peace prevail among the nations of earth. They’re clearly still working on it. A bit closer to home, apparently more couples separate or divorce in January than in any other month. Is this the price of extreme hedonistic celebrations over the holiday period, fall outs with the other half’s family or simply a time for reassessment during the coldest day time temperatures of any winter month?
Big data has a date with Trump
How do you prepare your CEO for a meeting with President Elect Trump? That was the subject of conversation when I had breakfast with an ex colleague this weekend. I haven’t seen her for a while on the basis that she has recently taken a big job as the head of comms. for one of the world’s largest big data technology companies, and is never in the same place for more than three days.
Of course on a whole, there are many similarities when comparing B2B PR practices across countries. No matter how big, little, important or minor the variances may be, there is always someone, somewhere in the back of my head reminding me that there is likely a takeaway to consider, or a lesson to be learned.
Is December a pensive month given that there is fewer daylight hours this month in the northern hemisphere than in any other month? A 17th century writer thought so and recommended eating cabbage, onion and roasted apples or pears after meat to counter the “melancholy and phlegm” brought on by this month. In medieval times phlegm meant an apathetic temperament but chewing down on cabbage and onion today might certainly induce some sort of horror. In the tech world there may also be a sense of foreboding as virtual reality vendors look anxiously to Christmas sales, cyber civil liberty warriors weep into their beer (or cabbage and onion?) and hackers probably guffaw at attempts to secure IoT devices.
The chilly embrace of November is upon us. This might explain why hot-blooded Spaniards are more likely to tweet ‘Te amo’ (I love you) this month than any other, according to Twitter. But in the tech world things are heating up, and yes Samsung is playing a part, as the Snooper’s Charter is poised to become law, Microsoft ships its reality-bending hologram thing to the UK and a raft of interesting tech events are set to unfurl.
Welcome to our diary. Each month we put together a list of events that might be of interest to B2B PR's. This can range from product launches to industry events and relevant anniversaries that happen each particular month. We’re also keeping a close eye on legislation that affects tech companies and tech users as well as security issues. The aim is to give B2B PR's a head’s up on industry-wide issues, some of which might normally slip below the radar, but which no less are still important.