Which UK B2B Tech Journalist should you be talking to?

Posted by Richard on 18-May-2018 12:53:00

Who are the UK’s B2B Tech Journalists and Analysts that should be on your media list?

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Topics: B2B PR AGENCY, pr strategy, journalists, earned media


Posted by Richard on 16-Apr-2018 13:47:00

Saying sorry is a hard, complicated and important process that normally is only necessary at times of extreme stress. Whilst I sincerely hope that none of Champion's clients ever find themselves in a situation where they have to apologise, it is inevitable that things will one day go wrong, and it is up to the spokespeople and comms teams to get the apology right. There is a lot of "Sorry" going around at the moment. Here are four examples of apology statements for comparison purposes. 

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Topics: b2b marketer, Crisis communications, pr strategy

Getting the basics right...

Posted by Ashleigh Roberts on 24-Mar-2016 11:00:00
 With the number of worldwide smartphone users predicted to surpass two billion in 2016, more people than ever before will be able to access news at a click or tap of a finger. According to Digital News Report 2015, almost half of online news users across all countries (45 per cent) use two or more digital devices each week for news. A quarter of those users also use their mobile phone as their primary access point. This is a staggering 20 per cent increase on last year.
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Topics: b2b pr, pr strategy, tech news

5 communications tips for handling a business crisis

Posted by Elvina Soogun on 16-Feb-2016 11:30:00

Undoubtedly, PR crises can be hugely damaging for companies but, with a never-ending list of time-sensitive tasks, crisis management planning can often fall to last priority for communications teams.

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Topics: Crisis Management, global PR, global brands, pr strategy, Crisis communications

How to secure a CEO appearance on CNBC International

Posted by Lauren Hill on 05-Feb-2016 11:30:00

Business news has made its way onto the mainstream agenda, and its here to stay. This is just one of the many key messages that I took away from a Gorkana breakfast briefing with financial and business news outlet, CNBC International  last week.

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Topics: Media relations, b2b marketing, public relations skills, pr strategy, Broadcast

The value of PR beyond media coverage

Posted by Sophie Lewis on 02-Feb-2016 11:30:00

PR professionals are typically valued on their relationships with journalists, and their knowledge of the media landscape. While marketers have traditionally measured the success of PR programs on the quantity and quality of media coverage.

However, PR is about more than media relations. It is the bridge between a brand and its audiences. The media is just a means to an end, one channel for a brand to reach its stakeholders.

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Topics: Lead generation, b2b marketers, Media relations, Inbound Marketing, pr strategy

Champion has breakfast with City A.M.

Posted by Ashleigh Roberts on 26-Jan-2016 11:30:00

This week, we had the pleasure of attending a breakfast discussion with Christian May, the Editor of City A.M, in association with the PRCA.

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Topics: journalists, PR, pr strategy

Top 6 B2B tech news stories in 2016

Posted by Sophie Lewis on 05-Jan-2016 12:30:00

It’s the start of a new year and the office is quiet as people start to slowly return from the holiday break, both physically and mentally. Now is the perfect time for B2B marketers to start planning their activities for the next 12 months.

However, before you lock-in the dates of roadshows and product launches, take a look at what’s coming up on the news agenda.

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Topics: B2B Tech PR, b2b pr, b2b marketing, pr strategy

Is your spokesperson scared of Trump?

Posted by Richard on 11-Dec-2015 11:30:00

Global business leaders need to be ready to talk about things that matter if they want to build credibility and earn media from journalists in the UK. At the moment, this means talking about Donald Trump. 

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Topics: global PR, public relations skills, global brands, pr strategy

Is feeding your CEO to the media pack ever the right PR strategy?

Posted by Sophie Lewis on 02-Dec-2015 00:30:00

This is the question that was debated at the European Association of Communication Directors (EACD) Forum at HSBC’s London headquarters last week, in a session on the best communication strategies for handling the increasing risk of cyber attacks.

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Topics: b2b pr, global PR, public relations skills, global brands, pr strategy