For too long, PR has been vague, opaque, and well...just plain fluffy. We say enough - it's time to end the fluff and show the world how PR can have a real, lasting impact on B2B sales. 

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    We often conduct media training for our clients and this week we finished a series of workshops with one client. During...

    Is the press release dead?

    by Ashleigh Roberts on 16-Dec-2015 15:02:47

    When most people think of PR, they think of the trusty press release and media coverage. However, over the last decade,...