Owning Opportunities: Media training and interview prowess

Posted by Anna Fazakerley on 14-Nov-2018 12:25:56

We often conduct media training for our clients and this week we finished a series of workshops with one client. During these sessions it’s helpful to show examples of interview best practice, as well as the times where spokespeople don’t quite hit their key messages…

Here are 3 examples from the past few weeks which demonstrate the good, bad and the ugly of media engagements.

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Topics: press relations, earned media, b2b public relations

Is the press release dead?

Posted by Ashleigh Roberts on 16-Dec-2015 15:02:47

When most people think of PR, they think of the trusty press release and media coverage. However, over the last decade, PR has evolved greatly. It no longer refers solely to the press release but rather a plethora of services. 

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Topics: b2b pr, press relations, b2b consultancy, b2b marketing