How to secure a CEO appearance on CNBC International

Posted by Lauren Hill on 05-Feb-2016 11:30:00

Business news has made its way onto the mainstream agenda, and its here to stay. This is just one of the many key messages that I took away from a Gorkana breakfast briefing with financial and business news outlet, CNBC International  last week.

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Topics: Media relations, b2b marketing, public relations skills, pr strategy, Broadcast

Is your spokesperson scared of Trump?

Posted by Richard on 11-Dec-2015 11:30:00

Global business leaders need to be ready to talk about things that matter if they want to build credibility and earn media from journalists in the UK. At the moment, this means talking about Donald Trump. 

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Topics: global PR, public relations skills, global brands, pr strategy

Is feeding your CEO to the media pack ever the right PR strategy?

Posted by Sophie Lewis on 02-Dec-2015 00:30:00

This is the question that was debated at the European Association of Communication Directors (EACD) Forum at HSBC’s London headquarters last week, in a session on the best communication strategies for handling the increasing risk of cyber attacks.

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Topics: b2b pr, global PR, public relations skills, global brands, pr strategy