Today marked International Women’s Day intended to celebrate women’s achievements, both cultural and economic, and a call for gender parity.
With the #MeToo tsunami taking the media by storm, the latest slew of corporations weighing in reached a record high, some hitting their mark more than others.
The Swiss Alps of Davos will provide the backdrop once again this week for the annual 2018 World Economic Forum annual meeting.
When B2B buyers are looking to make purchases, 75% of them use social media for their decision-making according to IDC.
Ivanka Trump's father gets The President into hot water. What can big data PR teams learn from this?
I sympathise tremendously with Donald Trump. His beloved daughter, Ivanka Trump’s eponymous fashion and accessories line was dropped by Nordstrum. The retailer cited “poor performance” of the brand as justification, although the liberal press jumped on this as further evidence of Trump’s own unpopularity. It must be distressing for any father to be accused of being a hindrance to his child’s success.
Topics: Social media
In what seems, in many ways, like the longest presidential campaign in history, today is finally the day. People worldwide are tuning in. Most of whom are fully invested, regardless of the passport they hold. It’s been a wild ride to say the least but if there’s anything that we can all agree on, it’s that social media has played its biggest role to date in politics.
From Hillary’s “delete your account” tweet - which has now well surpassed 1 million interactions - to the many Donald tweets that have left us all trumped and confused (including this bizarre one) - social media has truly driven the agenda for this election.
Truth has greatly decreased in value in today’s media environment, and emotion is now a far more powerful storytelling tool than hard facts.
This was the conclusion Guardian editor, Katharine Viner, came to in her recent treatise on the subject, which placed blame firmly on social media.
There are plenty of examples of this. Last year’s #piggate ‘scandal’ was reported around the globe despite no evidence. And even though ‘facts’ used by Brexiteers during the referendum campaign were disproved, it did not stop them from being utilised and reported.
But what role has technology played in this ‘downfall’ of reliable journalism?
Despite 95 per cent of B2B brands having social media profiles, only half of these accounts are regularly active. This is not surprising given that only 10 per cent of B2B companies are able to articulate the business benefits of social media efforts. Yet with 30 per cent of internet users going to social platforms like Facebook and Twitter to research products, an effective social media strategy is essential.
In this blog post, HubSpot lists a few reasons you might follow a brand on social media:
‘It could be because they share valuable, educational content that appeals to your interests and needs. Or, it could be that they give you access to exclusive deals, coupons, or other promotions. Or, maybe they're just ridiculously funny.’
So with this in mind, how can B2B marketers drive engagement and make the most of their efforts on social?
With more and more of B2B marketing budgets going towards social media activities, it’s important to ensure social media activity is monitored, published and reported effectively. Often, a lot of effort goes in to crafting social posts, sourcing images, creating videos, producing infographics – but how can B2B marketers ensure their strategy is more than just social for social’s sake?
I was invited to breakfast with Biz Stone, co-founder of Twitter, this morning as he promotes his excellent book, Things a Little Bird Told Me, which everyone should buy because its funny, it's a great read and he is immensely relatable.
Yesterday morning Champion met with Jemima Kiss, Head of Technology at The Guardian, who discussed her role, life at the newspaper and the future of the title. We got a great insight into her daily routine, the rise of digital and the content and activity on her agenda.