People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.
Despite increasing efforts across the industry, women still account for only 17 per cent of people working in the technology sector. We work closely with a number of inspiring clients in this space, so we've put together some helpful information and resources that might be of interest to other women in tech.