Does PR lead to sales for B2B companies?

Posted by Tom Luke on 23-May-2018 17:07:31

People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.

Most influential technology journalists uk

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Topics: b2b marketer, tech pr, Tech industry, US, b2b pr

Supporting women in tech

Posted by Elvina Soogun on 29-Jan-2016 11:30:00

Despite increasing efforts across the industry, women still account for only 17 per cent of people working in the technology sector.  We  work closely with a number of inspiring clients in this space, so we've put together some helpful information and resources that might be of interest to other women in tech.

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Topics: Events, Women in Tech, industry awards, Networking, Tech industry