Two major news stories broken in the past month by a British national newspaper demonstrate how the comms industry must increase efforts on crisis management, and business audits for major companies should become a priority.
The Brexit vote on the 23rd June didn’t trigger the economic apocalypse that many at the BoE, captains of business and academics predicted. Although Sterling may have taken a bit of a mauling on the FOREX floors, this has inadvertently served to provide unlooked for trade opportunities, and earlier this week, the Governor of the BoE, Mr Carney, actually upgraded the UK’s growth forecasts for 2017.
August 6th 1945 & the 9th November 1989 are dates that changed the world. For those of you who aren’t history buffs, they represent the dates the first nuclear bomb was dropped on Nagasaki and the day the Berlin Wall came tumbling down. It’s not often that you can pinpoint a single date that changes the world, but these two are such dates – as is the 9th January 2007.
Truth has greatly decreased in value in today’s media environment, and emotion is now a far more powerful storytelling tool than hard facts.
This was the conclusion Guardian editor, Katharine Viner, came to in her recent treatise on the subject, which placed blame firmly on social media.
There are plenty of examples of this. Last year’s #piggate ‘scandal’ was reported around the globe despite no evidence. And even though ‘facts’ used by Brexiteers during the referendum campaign were disproved, it did not stop them from being utilised and reported.
But what role has technology played in this ‘downfall’ of reliable journalism?
For B2B brands that are looking to engage audiences, whether through earned media, inbound marketing, or an integrated combination of both, I believe that the following events are likely to shape the news agenda in the weeks ahead.