People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.
The word “newsjacking” may sound a little sinister – but in fact is a powerful tool that brands can utilise to elevate their profile and demonstrate industry thought leadership, credibility and relevance. It is one of the most exciting and rewarding aspects of any PR campaign, and one of the most effective. I spend a good portion of my working week news-jacking and then enjoying the praise of delighted clients who can't quite believe that they have earned a voice in a national newspaper.
Voice is coming: How will the ‘next great interface’ affect business?
Amazon director Daren Gill recently called voice "the next great interface” reports BBC News. With our lives are becoming increasingly connected, the three most popular smart assistants – Alexa, Google Home and Siri - are already taking root in our domestic settings and voice-controlled services are likely to see a significant boost as a result.
Why B2B Marketers need their PR agency more than ever
What a week!
Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.
Pressure on consumer titles sees NME shut down after 66 years as sales of top 100 magazines drop by more than half in the UK and Ireland since 2000. If an icon like the NME is dead, then what about specialist B2B print titles, and what should we as B2B marketers do about this?
Two major news stories broken in the past month by a British national newspaper demonstrate how the comms industry must increase efforts on crisis management, and business audits for major companies should become a priority.
The Brexit vote on the 23rd June didn’t trigger the economic apocalypse that many at the BoE, captains of business and academics predicted. Although Sterling may have taken a bit of a mauling on the FOREX floors, this has inadvertently served to provide unlooked for trade opportunities, and earlier this week, the Governor of the BoE, Mr Carney, actually upgraded the UK’s growth forecasts for 2017.
Of course on a whole, there are many similarities when comparing B2B PR practices across countries. No matter how big, little, important or minor the variances may be, there is always someone, somewhere in the back of my head reminding me that there is likely a takeaway to consider, or a lesson to be learned.