Getting your CEO to value marketing: the CMO's challenge

Posted by Rob on 13-Aug-2015 16:15:28

A growing number of CMOs and marketing directors are gaining a seat in the boardroom. And it makes sense: faced with the needs to tap digital channels, become more customer-centric and constantly innovate, many businesses require the insights of senior marketers to drive profitability and protect market share. This is particularly the case in the B2B tech sector, where fierce market competition forces businesses to always stay one step ahead.

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Topics: CMOs and CEOs, The value of marketing