People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.
In what seems, in many ways, like the longest presidential campaign in history, today is finally the day. People worldwide are tuning in. Most of whom are fully invested, regardless of the passport they hold. It’s been a wild ride to say the least but if there’s anything that we can all agree on, it’s that social media has played its biggest role to date in politics.
From Hillary’s “delete your account” tweet - which has now well surpassed 1 million interactions - to the many Donald tweets that have left us all trumped and confused (including this bizarre one) - social media has truly driven the agenda for this election.
Why do US spokespeople get it wrong in the UK?
Robert DeNiro has reportedly fallen out with a British journalist from the Radio Times today, whilst on a press junket to promote his new film, making him the latest high-profile casualty of the cynicism of the British media. The fact that a seasoned and experienced spokesperson, such as DeNiro, could fall foul of a journalist from a publication as gentle as the nation's favourite TV guide, shows that the hazards are real and that anyone can slip up.