Does PR lead to sales for B2B companies?

Posted by Tom Luke on 23-May-2018 17:07:31

People often question the return on investment of public relations and earned media. It is true, traditional PR can be difficult to measure. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation. I would say that is definitely return on investment.

Most influential technology journalists uk

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Topics: b2b marketer, tech pr, Tech industry, US, b2b pr

Social Politics - @HillaryClinton VS @realDonaldTrump

Posted by Sophia Tupper on 08-Nov-2016 12:24:19

In what seems, in many ways, like the longest presidential campaign in history, today is finally the day. People worldwide are tuning in. Most of whom are fully invested, regardless of the passport they hold. It’s been a wild ride to say the least but if there’s anything that we can all agree on, it’s that social media has played its biggest role to date in politics.

From Hillary’s “delete your account” tweet - which has now well surpassed 1 million interactions - to the many Donald tweets that have left us all trumped and confused (including this bizarre one) - social media has truly driven the agenda for this election.

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Topics: Social media, politics, US

Your B2B PR Agency should talk to you about DeNiro

Posted by Richard on 22-Sep-2015 14:01:42

Why do US spokespeople get it wrong in the UK?


Robert DeNiro has reportedly  fallen out with a British journalist from the Radio Times today, whilst on a press junket to promote his new film, making him the latest high-profile casualty of the cynicism of the British media. The fact that a seasoned and experienced spokesperson, such as DeNiro, could fall foul of a journalist from a publication as gentle as the nation's favourite TV guide, shows that the hazards are real and that anyone can slip up. 

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Topics: Spokesperson, PR, US